Do you have expertise in, and passion for, Digital Marketing Management? Would you like to apply your expertise to impact the lives of patients in a company that follows the science and turns ideas into life changing medicines? Then AstraZeneca might be the one for you!

ABOUT ASTRAZENECA

AstraZeneca is a global, innovation-driven Biopharmaceutical business that focuses on the discovery, development and commercialization of prescription medicines for some of the world’s most serious disease. But we’re more than one of the world’s leading pharmaceutical companies. At AstraZeneca we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients and society. An inclusive culture that champions diversity and collaboration. Always committed to lifelong learning, growth and development. Our strategic priorities reflect how we are working to deliver our strategy and achieve our Purpose. As a workforce, we are the catalyst for our values: we are entrepreneurial; we do the right thing; we play to win; we put patients first and we follow the science. As a company we appreciate and take great pride in each team member where every person is brought together through shared values, that underpins a shared purpose. There’s no better place to feel inspired and energised.

At AstraZeneca, we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. Join the fastest-growing pharmaceutical in our markets, set up to fuel further growth. Be part of our shared ambition and pride: our strong heritage, our turnaround story, and early investment and commitment in International markets. There’s no better place to feel inspired and energized.

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ABOUT OUR COMEX TEAM

A fast-paced place in constant evolution, here you’ll have the opportunity to make change a reality. Trusted and accountable, our people have the opportunity to challenge the way we work, make quick decisions and work together to make it happen. Here we have a voice, empowered to speak up and unleash our creativity to deliver real change. 

What you will do:

As the Digital and Omnichannel Manager the incumbent will be responsible for managing AstraZeneca brands in terms of developing digital, omni-channel and consumerization strategy to be able to match market growth drivers and opportunities.

Typical Accountabilities Include:

Develop the digital marketing strategy in collaboration with product owners to improve the impact of marketing strategy through digital channels

Develop the consumerization strategy in collaboration with product owners/ Therapeutic Area Heads to improve the impact of consumerization through digital and non-digital channels

Develop an eCommerce strategy and ensure that all projects support the brand strategy and contribute to eCommerce growth

Own and drive digital marketing activities targeting HCPs

Omnichannel Planning (strategy and tactical plans development: Customer personas creation/Key messages definition/Journeys design)

Measure and report on the performance of all digital marketing campaigns, including ROI for each digital marketing initiative and make recommendations

Monitor the digital landscape in the pharmaceutical industry / International markets evaluating new trends and work on a long-term plan for the assigned brands

Provide inputs to partners on Multi-Channel initiatives including prospecting company vision relative to the competitors and mobilizing partners to take necessary actions, trainings, and plans

Collect deeper insights & delivering more personalized experience across all channels.

Work with brand managers to generate standard methodology projects.

Build digital capabilities and set KPI’s for each project matching with the SOP’s.

Proficiency in leveraging cutting-edge technologies for rapid content creation and agile campaign management is essential for this role.

Monitor AZ brand websites and social media platforms to ensure content is valid and meets compliance.

Monitor performance figures and lead projects.

Routinely communicate performance outcomes with marketers and support them based on outcomes.

Lead the external approval process for HCPs materials and ensure compliance with EDA requirements

Articulate authentic commitment to diversity of representation, psychological safety, empowerment of others and focus on team cohesion.

Show awareness of personal bias and attentiveness to other’s cultures with open mindset, curiosity and empathy

Essential Skills/Experience

Completed Bachelor of Commerce in Digital Marketing, Pharmacy, Business Science or equivalent.

3-5 years Pharmaceutical Industry experience

Minimum 3 years of experience as digital marketing manager in a multinational company and / a reputable pharmaceutical marketing agency as digital manager or Account manager handling digital platforms

Strategic Partnering

Communication Skills

Leadership & stakeholder management

Digital Marketing Certification

Proficiency in data analysis, email/digital marketing, social media marketing, and marketing automation tools to effectively utilize new technologies in campaigns

Project Management

Fluency in English language

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Make a Difference with AstraZeneca 
Your work with us directly contributes to enhancing the quality of life and increasing the life expectancy of people with severe (chronic) illnesses. Together with 85,000 colleagues worldwide, we push the boundaries of science to develop medicines that truly make a difference for patients. We aim for maximum impact with minimal environmental and climate footprint.

Ready to make a difference? Apply now to join our team!

Why AstraZeneca?

We are proud to have achieved Top Employer certification in South Africa, Kenya, and Nigeria, as well as our Best Place To Work certification in Cote d'Ivoire, Cameroon, and Senegal. It is the fourth year South Africa and Kenya have been awarded the Top Employer certification. Amongst the world's top 30 workplaces in 2023 This distinction is a confirmation of our commitment and ability to sustain people, partnerships, and employee engagement and foster an innovative workplace environment.

At AstraZeneca, we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth and development. We’re on an exciting journey to pioneer the future of healthcare. Join the fastest-growing pharmaceutical in our markets, set up to fuel further growth. Be part of our shared ambition and pride: our strong heritage, our turnaround story, and early investment and commitment in International markets. There’s no better place to feel inspired and energized.

SO, WHAT’S NEXT?

Are you already imagining yourself joining our team? Good, because we can’t wait to hear from you!

Click the link to apply no later than 21 January  2025 and we’ll be in touch as soon as we can.

WHERE CAN I FIND OUT MORE?

Our Social Media, Follow AstraZeneca on LinkedIn https://www.linkedin.com/company/1603/

Follow AstraZeneca on Facebook https://www.facebook.com/astrazenecacareers/

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AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.