Life at  Grab

At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia.

Get to know the Team

Grab’s Digital & Performance Marketing Team is a team of digital experts and marketers who are passionate about their work. This team leads both traditional and strategic dynamic device buying channels to grow our market penetration and re-engage with existing users, leveraging on internal user operation levers and internal traffic management products to improve user acquisition efficiency as well as deep-diving into the full converting funnels to uplift channel efficiency during each iteration cycle.

Get to know the Role

Data and insight are critical to everything we do, we generate insight from data to gain foresight, not hindsight.

The Digital Country Leader role is responsible for providing critical management for Growth and Marketing teams. This will be fact-based data to identify insights and opportunities to achieve revenue and profit targets.

Responsible for understanding, analyzing, and distributing information critical to the success of the business and to own, develop and execute framework of data and information to improve the commercial performance & user acquisition efficiency as well as deep-diving into the full converting funnels to uplift channel efficiency during each iteration cycle across Grab Verticals. Reporting to the Regional Digital & Performance Marketing Lead.

The Day-to-Day Activities

Deliver accurate and insightful reporting to specified time schedules.

Liaise and build relationships with internal and external teams (agency/ media partners) to ensure that team projects are scheduled effectively, driven forward and business expectations are managed.

Strategize BAU media investment guidelines across media channels and digital touchpoints (on and offsite) against master performance KPIs benchmarks.

Continuously improve and optimize BAU media investment efficiencies across media channels and digital touchpoints (on and offsite) to design integrated communications plan including campaign orchestration & marketing automation strategy.

Data Organisation and Reporting

Create ad hoc analyses using data mining and statistical methodologies.

Create high-quality insights that provide the Paid Media Team with access to data for monitoring results and driving operational success.

Leverage internal/external data and reporting to analyze trends and provide input and recommendations to improve category performance metrics

Develop new analytical tools and/or processes to increase productivity, communication, or reporting capabilities across the Digital & Performance Marketing team.

Develop reports, category, and market reviews

Develop capability for Paid Media Team to review weekly, monthly, and annual detailed KPI reports

Develop capabilities for the country teams to self-serve data.

Commercial and Financial Analysis

Develop promotional analyses to improve ROI

Develop customer cohort and behavior trends for use in medium to long term forecasts

Investigate variances between actual performance to budget and track business productivity drivers to KPI’s

Develop recommendations to achieve GMV and Revenue targets and provide opportunity identification

Analyze business data to identify macro trends and causation at a strategic category and supplier level

Provide deep-dive analysis support to Marketing & Growth Team for a new range and promotional development opportunities

Market and Media Landscape Insights

Develop the capability to allow Paid Media Team to effectively negotiate media investment strategies to grow GMV/Revenue & customer engagement

Develop and present case studies as opportunities for media platforms/grab verticals to grow sales

A key input into establishing data and insights to leverage JBP and Terms negotiation

Work across teams internally and externally to gather data central to decision making

Work with Grab Market research, Digital & CRM Analytics team to identify internal/ external trends and data and also to leverage bespoke research to address specific business challenges

The Must-Haves

Minimum 5 years’ experience defining metrics and developing reporting/dashboards that are aligned to critical business needs. \

Experience in managing dynamic media buy channel operation

Deep insights on channel matrix and buying model. Able to build channel operation methodologies out of rich practices to locate key levers for efficiency uplift, and customize channel strategy and operation plan at different business stages.

Keen attention to detail, a high degree of creative problem solving and initiative, must be able to work independently with limited general supervision.

Experience working in a fast-paced decision-making environment.

Excellent written and oral communication skills.

Excellent listening, presentation, and interpersonal skills.

Ability to communicate ideas in both technical and user-friendly language.

Proficient with Microsoft Office Suite or related software

Understanding of data visualization concepts.

Demonstrated experience with project management, communicating with leaders, and developing roadmaps.

Stakeholder engagement and management experience

The Nice-to-Haves

Past experience in industries such as e-commerce and q-commerce.

Strong in both SQL and Tableau.

Fluent in a wide range of secondary data sources (e.g., Nielsen, IRI, Euromonitor, Innova, Mintel, etc)

Excellent grasp of complex commercial agreements.

Our Commitment

We are committed to building diverse teams and creating an inclusive workplace that enables all Grabbers to perform at their best, regardless of nationality, ethnicity, religion, age, gender identity or sexual orientation and other attributes that make each Grabber unique.