Little Rock, AR, 72205, USA
17 days ago
Digital Campaign Analyst
As a member of the Little Rock / Nexstar digital sales team, the Digital Campaign Analyst is responsible for monitoring and growing digital marketing service revenue for the company, as well as partnering with multi-platform sales executives to develop digital revenue . The Digital Campaign Analyst will be a Little Rock market expert on digital services and will work, in conjunction with the local Nexstar sales team. They will achieve this by professionally and effectively managing Nexstar’s digital products and inventories (including but not limited to targeted video, digital audience and reach extensions, email marketing, social media, SEO/SEM, and local sponsorships) with the intent to advance client objectives. + Responsibilities: + Digital marketing subject matter expert in your market + Develop and execute go-to-market sales strategies and tactics that result in exceeding company revenue targets + Maintain and grow meaningful client relationships independently and alongside sales team + Be an effective educator and ambassador both internally and externally on the benefits of digital marketing for clients + Consistently communicate with clients and internal team members + Audit to ensure campaigns have correct creative and deliver campaign goals + Responsible for making “four legged calls” with Account Executives + Expert solution mapping of client needs to digital marketing solutions + Analyze campaigns and recommend optimization for performance + Other duties as assigned. + Requirements and Skills: + BA or BS in Business, Marketing, Advertising or Communications preferred + 2+ years of digital marketing or media sales preferred + Significant knowledge of the local digital marketing services product offering and it’s effective use for clients. + Motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment + Effective communication and client presentation skills + Excellent follow-up, strong organizational skills and attention to detail + Up to date on latest trends in digital marketing service industry + Resourceful, self-motivated and a skillful multi-tasker + Proficiency in Excel, PowerPoint, Google Analytics and ability to become proficient on in-house sales systems + Graphic design experience preferred Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv. EEO Statement: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
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