Job Title: Digital Content Operations Lead
Location: Kingston, United Kingdom
Function: Marketing
Reports to: Sr. Content Strategy Manager
Scope: Local (UK & Ireland)
ABOUT UNILEVER & FOODS
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.
Foods is the largest cell in Unilever Europe with a €2.1bn span in the BG-led markets and consistently growing USG ahead of target. As Foods, we want to be true market makers, with a strategy to drive volume growth and share for our categories. As a Business Unit we have high ambitions for our 6 BG led markets where we believe in empowering the markets and create the right ammunition to win the hearts and the minds of our consumers and customers. Foods Europe sells over 4,500 SKUs and is the birthplace of Unilever’s biggest and oldest heritage brands such as Knorr and market leading local jewels such as Pot Noodle and Marmite. It is also the home of the world’s largest Retail Alliances and Buying Groups, creating opportunities for industry leading strategic partnerships, as well as complex negotiations and combative trading environments. We have 10 Customers delivering €1bn TO annually and a winning strategy focused on growing the Category by winning Seasons and Occasions across all generations.
At the heart of Foods Europe’s bold mission is Foods UKI, a €548m business, the 6th largest market for Foods globally and the largest in Europe across the priority category verticals in retail. Each of the 3 priority category verticals (Condiments, Cooking Aids and Mini Meals) in the UKI cluster is a priority cell in Foods’ Top 25 global priority cells. The UKI business is either #1 or #2 in share in our category verticals (Mini Meals #1, Condiments #2, Cooking Aids #2). Our power brands, Hellmann’s and Knorr are a priority focus, alongside strong local jewels, such as Pot Noodle, Marmite and Colman’s. These local jewel brands make up more than half of the UKI’s turnover and provide our customer teams with significant leverage and scale in customer engagement and the ability to win in execution. We lead with a ‘One Team, One Dream’ mindset across our UKI Foods team, which alongside our ‘Foodie Culture’ has created a team we are all proud to work within. We have also built a reputation of being thought leaders in the digital and marketing space, with the UKI team leading the way in Social First and Retail Media.
JOB PURPOSE
This role sits in the UKI Foods CMC (Content, Media, Commerce) team, who are marketing and commerce experts responsible for creating and delivering unmissable omnichannel campaigns & activations for our UK foods brands. The CMC are an energized, integrated team who set the business up to take full advantage of the growth opportunities and thrive to stay ahead of the curve.
The full team works across all elements of marketing campaigns. ‘Content’ creation, strategy & delivery across both owned and paid channels. Cross channel ‘Media’ planning & partnerships. ‘Commerce’ where we translate the power of 6P strategies across in store, dCommerce & omnichannel retail marketing. In its simplest form, you can think of it as the end-to-end campaign delivery team.
This role specifically sits within the ‘Content’ part of the team and plays a crucial operations role in ensuring content is created and delivered smoothly, efficiently & on-time. You very much become the epicentre of content activity across all the foods brands which brings high levels of visibility, responsibility, and breadth of experiences.
It combines both supporting the brands in launching cross-channel paid media campaigns (TV, YouTube, Meta...etc) and managing the online presence for always-on owned channels (website, PRM, organic social...etc). Day to day this will mean working within a large and highly empowered team, liaising with brand managers, owned channel specialists, as well as cross-functional teams and agencies, crafting and landing highly creative and impactful content which will make our brands truly unmissable.
Roles and Responsibilities
Co-plan yearly content roadmap and effectively manage stakeholders for ruthless prioritization focusing on key activities.Creates ecosystems and deliver core campaigns on time and in full through effective team organization and processes.Streamlines and optimises processes for team integrations (retail media), campaign delivery, owned channel delivery, asset briefing and asset storage. Sets up dashboards to measure activity and business value for owned channelsCo-ordinates the measurement of owned channels which feed into the post campaign analysis across all agencies (DVJ & Media) to provide a holistic view of the campaign; capturing key learnings to plan for future activations. Plays a key role in DDM taskforce to test, learn and measure to improve the effectiveness of conversion/penetration content.Oversees the strategy and quality of content for website and PRM.Owns data strategy & best-in-class data governance for Foods, including data capture & leverage tactics.Line management of the team’s digital marketing apprentice.WHAT YOU NEED TO SUCCEED
Collaboration mindset; with experience leading cross functional internal & external teams in a fast-paced environment.Project management; highly organised, excellent time management skills, attention to detail, deliver on time and in fullTenacity and sense of urgency; the ability to make things happen quickly with large, less nimble partners and/or teams.Strong communicator; Superior verbal and written communications skills with extreme attention to detail.How to simplify complexity; ability to interpret complex business challenges and make informed decisions that drive successful activation plans.Strong team player; Skilled in building strong relationships and partnering effectively across multiple functions, geographies, and levels of the organisation. Also, a great partner to external agencies (comms & design) agencies and consultancy partnersCuriosity and passion for learning; Brings fresh eyes and constantly develops deeper understanding of consumers, the category, markets, business, and self.Strong analytical skills; able to understand and measure the success of our content and improve the quality with backed data.NOTES
About Unilever
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. Unilever has more than 400 brands found in homes around the world, including Dove, Tresemme, Lynx, Lifebuoy, Shea Moisture, Persil, Domestos, Ben & Jerry’s, Magnum, Marmite, The Vegetarian Butcher, Graze and Pot Noodle.
Faced with the challenge of climate change and the need for human development, we want to move towards a world where everyone can live well and within the natural limits of the planet. That’s why our purpose is ‘to make sustainable living commonplace’
Location
In June 2020 we announced our plan to consolidate a number of Unilever’s offices across the South East of England into a new Unilever campus in Kingston-upon-Thames in or around early 2025. However, on the 08 August 2024 we announced to our existing staff our proposal to retain our central Head Office in London, 100 Victoria Embankment (“100VE”) until our lease expires in 2027. As a result of this new proposal, we will be consulting with our existing staff, and new joiners who join during this period of consultation at 100VE, on the proposal made in August 2024. During consultation we will clarify the future location of each team and function. This means your role will either be based in 100VE until 2027 or in Kingston-Upon-Thames from early 2025. As we are yet to commence consultation on the proposal you agree, until such a time when consultation has concluded, your normal place of work as set out in the enclosed Statement of Terms & Conditions will be 100VE. You agree that on the conclusion of the consultation your place of work will be 100VE or 100VE until early 2025 and then Kingston-upon-Thames ("the locations") and you will be notified of which of the locations will be your place of work after that consultation ends.
What We Offer
Not only do we offer a competitive salary and pension scheme, we also offer an annual bonus, subsidised gym membership, a discounted staff shop and shares. You’ll have the opportunity to work directly with our renowned and exciting brands in a flexible and hybrid working environment.
Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We are a key advocate of wellbeing and offer a variety of support for our people including hubs, programmes and development opportunities. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.
Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion at Unilever | Unilever.
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