Develops marketing, merchandising and creative strategies and affiliated programs to promote the organization's products and services through the Internet or other digital channels to increase exposure to and business from the target audience. Manages the implementation of digital marketing programs and analyzes their effectiveness. Establishes and manages the relationships with search engines and portal sites that are strategically aligned with the digital goals. Tracks usage trends of the organization's websites, including number and quality of visitors and advertising campaign impact. Develops and maintains website graphic designs and layout to support the organization's image, identity and brands through a diverse mix of web material, graphical user interfaces and multimedia delivered for the web. Ensures that the organization's website provides up-to-date and comprehensive product/service information that is easily available to existing and potential customers. May be responsible for social media marketing and online community management. Requires specialized skills or is multi-skilled developed through job-related training and considerable on-the-job experience. Completes work with a limited degree of supervision.
Accountabilities:
Working closely with the Sales Enablement Manager, update the learning content made available to Data Services sales professionals through internal systems including SharePoint, Highspot and other learning systems which may be used in futureThis learning content will support the Data Services 3C Selling and 3C Coaching programs and may include content refinement and updating to ensure learning is relevant and freshCapture success stories from all brands to show our sales behaviors in action and enable all in sales to learn from each other’s successesThese success stories will include case studies, examples of sales tools in action (such as account plans, value statements and proposals), plus video testimoniesLiaise with subject-matter experts from all Data Services brands (including Marketing, Product Development, and Customer Support/Success) to produce impactful 3C-focused materials for salesSupport all users with their use of sales enablement tools such as Gong – providing support and training where neededConduct usage reporting and impact analysis to ensure our sales enablement systems deliver ROIQualifications:
Must be a bachelor’s degree holder3+ years’ experience in a sales, learning or marketing role where high quality content is produced Understands how commercial teams such as Sales, Marketing, and Product work togetherStrong attention to detail and high personal work standards, to ensure all content which is created and shared is accurate, professional and valuable for users Experience with content management and learning management systems is preferred Strong technical and systems expertise, to provide internal customers from the sales organization with effective support for all enablement systemsStrong communication skills, which will be crucial in working across the Sales Performance Team and wider organization and on occasion will involve delivering training and guidance to users Proven ability to build strong working relationships with Sales, Sales Operations, Marketing plus Technology teams Ability to think broadly across the enterprise, beyond your area of immediate responsibility, with the courage to think differently and to constantly strive to improve how we work Confident, curious and courageousMust be in current role for 1 yearMust not have received any Disciplinary Action within the past 12 monthsMust not have any Attendance and Punctuality issues in the past 12 monthsLexisNexis, a division of RELX, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: https://forms.office.com/r/eVgFxjLmAK , or please contact 1-855-833-5120.
Please read our Candidate Privacy Policy.