Job Description:

Data Product Strategy & Ownership

Define and own the Data Strategy, roadmap, and initiatives that enable Digital Demand Transformation (e.g., Data Spine, taxonomy, content/data governance, reporting frameworks).Translate transformation needs into clear data product requirements across omni-channel strategy development, consumer journey mapping, Paid, Earned, Shared and Owned (PESO) Media and Content, CRM, commerce, and performance measurement.Ensure the data strategy supports both foundational enablement and advanced practices like personalisation and near-time attribution.

 

Governance & Taxonomy

Lead the development and rollout of data taxonomy, standards, and governance models to ensure consistency and interoperability across platforms.Establish processes to maintain data quality, accuracy, compliance, and integrity across global and regional teams.Partner with Legal, Compliance, and IT to ensure responsible data use and alignment with privacy regulations.

 

Activation & Enablement

Collaborate with regional marketing and sales teams to embed data products into ways of working, ensuring they can be activated to drive PESO performance, commerce growth, and consumer engagementPartner with capability leads (Content, Channel, CRM, Consumer Care) to ensure data is powering optimisation and decision-making.Ensure data products are scalable, user-friendly, and meet the needs of both business and technical stakeholders.

Stakeholder Engagement & Delivery

Act as the bridge between business and technology, working closely with Digital Technologies, Finance, and external partners (e.g.Publicis, tech providers) to deliver fit-for-purpose data solutions.Prioritise requests, manage trade-offs, and communicate product roadmaps and progress transparently to stakeholders.Drive benefits realisation by linking data initiatives to measurable outcomes (e.g., campaign effectiveness, consumer journey optimisation, ROI).

 

Continuous Improvement

Monitor usage and adoption of data products, incorporating feedback into the roadmap for continuous improvement.Stay ahead of emerging data technologies, tools, and practices to ensure Mars’ Digital Demand data capabilities remain industry-leading.

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