Digital Event Trading Lead - 12m FTC (Food)
 

In a nutshell:

At Sainsbury’s we believe that the customer should be at the heart of everything we do which is why we have put digital at the centre of our vision of being there for their customers whenever, wherever and however they want and of serving more of our customers more of the time. Within Digital we are one organisation, driving brilliant experiences across all our brands operating in agile teams and working seamlessly together to make the most of the exceptional knowledge, insight and talent that we have across the Division.

 

As owner of the Events activation across Food Digital you will work with multiple stakeholder to deliver an exceptional customer experience, enabling Sainsbury’s digital to exceed its sales and profit budgets through key events and campaign moments throughout the year. 

 

What outcomes I need to deliver:

Manage, plan and execute customer events throughout the year working collaboratively with the relevant teams including Marketing and the wider Ecommerce teams. You’ll ensure that our Event are meticulously planned, helping us maximise the trading potential and customer engagement across relevant digital customer channels (e.g. Groceries Online, Food on Demand). You’ll define and brief the necessary content and on-site componentry to ensure assigned event and campaigns have fitting presence across the site, including dedicate landing pages, homepage needs etc. Seek necessary input from Digital Trading category experts to ensure we surface key lines and promotions where relevant to the event or campaign.  Ensure Digital event plans appropriately mirror our corporate ambitions, tailoring where the unique channel customers needs require.  You’ll work closely with Marketing and Commercial teams to evaluate this  You’ll course-correct and amend event plans according to customer response, commercial and digital metrics.  and other internal and external factors and adopt a reactive mindset where opportunities knock  Ensure key event and campaigns meet or exceed their budget sales and metrics position. Manage the communication of event and campaign performance. Ensure Online Operations and planning terms understand any key event activation is understood and aligned to delivering an optimal customer’s experience.  Help build robust processes and lead a consistent approach to event planning and execution that are aligned with other cross functional teams. Represent the wider Trade Planning team in event planning across the business and be accountable for sharing the digital execution with key stakeholders. Work collaboratively with the Digital Operations Centre, design, analytics and implementations teams to activate and iterate and understand performance across key events and high traffic areas. Manage the coordination of analytics during events and lead the digital post event reviews to identify key learnings and opportunities for subsequent activity. Work with Customer Insight and other analytical teams to understand key customers trends and bring these to life where possible through our digital event proposition. Be the digital expert on competitor execution, bringing to life the different approaches and supporting learnings across key teams. Work collaboratively across the Sainsbury’s brands including Argos, Tu, Sainsbury’s, Habitat and Bank to identify cross group shopping opportunities for our customers. Support the Digital Customer and Event Manager and be the key contact for selected colleagues in marketing. Own and deliver ecommerce specific customer projects as required.

 

What I need to know and show:

You’ll have experience working within a Digital team in a large scale retailer. Have a deep understanding of the factors which inform online customer shopping behaviour. You have extensive experience of building and delivering plans aligned to the corporate strategy and proven ability to manage projects on time and to budget. You are able to flex your style and manage messages for your team and stakeholders in order to get traction within and outside your team. You are able to understand the bigger picture and overall strategy. You are able to anticipate future risks, opportunities and next steps within your area, taking actions to address them in the absence of a given structure and regular ambiguity. You are able to use your initiative to manage priorities and ensure solutions are reached.  You’ll be able to influence others that your event and campaign plans are appropriate.  You have a balanced understanding of your style and preferences and are able to effectively communicate and build trust to execute on an agenda. You have strong analytical and numerical capability and are computer literate with an understanding of online analytics. Experience of Adobe is highly desirable.  You are motivated to follow the defined milestones whilst seeking to have an impact beyond your role. You are not afraid to make changes and have courage to try out new things. You have a proactive and can-do attitude that embraces change in a fast-moving environment. You are committed to ongoing personal development. 

 

 

What decisions I can make including budget:

Shared authority in setting the strategic approach for Digital Events and campaigns.  The Digital activation of Customer-led events

 

Directly or indirectly manages:

No direct reports

 

Support we will provide:

Wider digital team resources (Trading, Design, Implementation) Support from our Digital Operations Centre teams based in Mumbai Sainsbury’s extensive Learning and Development resources

 

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