Job Description

As Digital Experience Lead (Post Purchase), you will contribute to digital profitable growth in the region, playing a critical role in securing the end-to-end digital experience of our customers that drives brand perception, sales growth, and profitability. You will be responsible for the end-to-end experience of our owned digital transactional channels (.com and app), driving daily planning and securing execution of a seamless customer journey in each market across the full funnel, from the start page to the final receipt.   

Core Responsibilities includes but is not limited to:

Deliver strong commercial performance by translating regional customer commercial plans into daily site activity plans for each market and incorporating digital advantages and perspectives into planning and follow-up.Plan, create, and execute A/B tests and actions available to the regional team (e.g. optimization of landing pages, checkout processes, and other conversion points), in line with our customer experience strategy and brand direction.Drive implementation of post-purchase strategies and new capabilities in tight collaboration with our global value streams to ensure value capture. Review results and conclusions of tests and actions, and share learnings with regional teams and global functions to continually refine our understanding of ‘what good looks like’. Identify, size, and formalize towards global function opportunities for improvement in the digital customer journey and conversion funnel, from traffic acquisition to conversion and retention, to inform our digital development roadmap.  Work closely with the Customer Activation & Performance Manager to identify and champion digital opportunities both during the planning and reactive in-season activities, securing alignment between digital experience on site and traffic driving channels. 

Qualifications

To be successful in the role of Digital Experience Lead (Post Purchase), we believe you are customer-centric in your approach and can translate visions, directions, and frameworks into specific actions and improvements.

What you need to succeed:

Ability to drive commercial business through improvements to the digital experience.  Experience in Conversion Rate Optimization (CRO) and A/B testing including familiarity with optimization tools such as Optimizely and web analytics tools such as Google Analytics and ContentSquare. Keen understanding of regional market trends and consumer preferences.Strong analytical skills, including the ability to interpret sales data, web analytics, and behavioral data to make informed decisions on actions to drive digital performance and CLV.Experience in Conversion Rate Optimization (CRO) including A/B and multi-variate test planning, execution, and follow-up.  Experience in content optimization, including knowledge of user experience (UX) and user interface (UI) elements to enhance website usability and drive conversion.  Fluent in English, spoken and written.

Additional Information

This is a full-time role, based on local contract in Warsaw, Poland. The Digital Experience Lead role is a part of the E-commerce Department and reports to Regional Digital Experience & Commercial Manager.

Apply by sending in your CV in English as soon as possible, but no later than the 9th of March 2025. Due to data policies, we only accept applications through the employee portal.

Benefits

We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.  

Additionally, what’s in it for you: 

25% discount in all H&M brandsH&M Incentive share scheme (HIP)Sport card or access to Multilife Program with employer’s contribution for you & optionally for dependent membersLife insurance in attractive pricePrivate medical insurance with employers’ contribution for you & optionally for dependent members1 additional day off after being with us 10 years (& after every 5 years)Bonus for referring a friend to work in H&MGlasses compensationHybrid work model

Inclusion & Diversity   

H&M is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse, and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience, and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.   

We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.  

Company Description 

H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way.  Learn more about H&M here.