At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.
Digital Experience Marketing Lead
Lead digital marketing and Customer Experience (CX) strategy, planning, and budget deployment for digital marketing activitiesAssess, trial, and incorporate technologies that increase digital transformation within Canada, as well as provide change management across multiple functional teams to ensure our organization is set-up for successAlign with North America (NA) CX Community and Enterprise (global) colleagues, to access and find efficient and valuable customer solutions that are applicable to Canada
This position strives for the following outcomes:
Customers choose Bayer as their preferred provider for their operationEnable customer facing teams to run their local business for the benefit of customers and BayerImprove Bayer’s customer experience and elevate customer engagement, loyalty and knowledge through our digital marketing assets.
Bayer is committed to a flexible hybrid working environment. This is a permanent national supporting position based out of the Calgary office.
What you will do:
Lead digital marketing and CX strategy, planning and budget deployment and for digital marketing activities in Crop Science CanadaAssess, trial and incorporate technologies that increase digital transformation within Canada, as well as provide change management across multiple functional teams to ensure our organization is set up for successAlign with NA CX Community and Enterprise (global) colleagues, in-order to find efficient and valuable customer solutions that are applicable to CanadaCollaboration with Customer Relationship and Process Leads, Customer Excellence and Marketing Leads, and Customer Loyalty and Incentives Lead to fully leverage the digital ecosystemLead agency partner relationships for the design of a highly scalable digital framework that elevates customer experience (increasing, earning and retaining customer loyalty)Lead cross-organizational and functional collaboration among internal and external stakeholders (i.e. creative and development agencies and IT) to support digital program and project developmentCo-create and collaborate with the Canadian Marketing team, Unit Supporting Squad(s) and customer facing colleagues to lead the creation and delivery of relevant and engaging content to our customers across a broad number of digital channels (e.g. Facebook, Instagram, X, YouTube and our websites); oversee all elements including content intake, planning, execution and final reportingAlign with the agency to actively monitor the social platforms to recognize and respond to trends and adjust messaging to be relevant to our customer needs
Who you are:
B.Sc/B.Sc Ag/B.Comm/B.A in Business/Marketing or Agriculture related disciplineStrong digital marketing experience with preference given to experience in the Agriculture industryStrong knowledge of the grower customer and supporting their retail channel is preferredDigital Marketing Agency experience is an assetProject management experience is an assetEffective organizational, project management and time management abilitiesAble to prioritize effectively and have strong attention to detailAbility to work effectively in cross-functional teams while supporting multiple priorities and deadlines Commitment to co-creation, collaboration and teamwork
What we offer:
Competitive compensation and rewards packageCollaborative, diverse and inclusive cultureCareer development and global opportunitiesWork-life flexibility programs such as flex hours, employee discounts, volunteer days, wellness, and other employee offerings
Bayer is committed to fostering, cultivating and preserving a culture of Inclusion and Diversity. We embrace and encourage our employees’ differences and believe that our people are our most valuable asset. The collective sum of individual life experiences, knowledge, innovation, self-expression, unique capabilities that our employees invest in their work represents our culture, reputation, and Bayer’s values and purpose.
All referral candidates must first be submitted via our internal referral system by a current Bayer employee in order to participate in the referral program. Once a Bayer employee has successfully referred you in our system, you will receive an automated email with instructions on how to complete your application.
This posting will be available for application until at least Jan 5, 2025.
Bayer welcomes and encourages applications from people with disabilities. Candidates participating in our selection process requiring accommodation due to a disability or medical need are encouraged to notify the Bayer representative that they will be meeting with to ensure appropriate arrangements can be made.
Location:
Canada : Alberta : Calgary
Division:
Crop Science
Reference Code:
835299