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Role Purpose

This role focuses on integrating data analytics and digital tools to improve personalized customer engagement, enabling business growth and improving customer and patient experiences.

Role scope:

Strategic Advisory

Act as a strategic advisor to the commercial teams with functional expertise in how to use intelligence to develop competitive strategies and long range forecasts. Provide an objective commercial viewpoint based on an in-depth understanding and analysis of commercial, clinical, and scientific competitive information. Make recommendations on brand strategy that prepare the brand for a competitive marketplace.  

Data Consolidation & Reporting

Manages and co-ordinates delivery and utilization of market research, competitive intelligence, field tracking data, secondary data (IMS, NHIA, Medical Association).

Consolidate monthly/quarterly IMS data reports, competitive intelligence report and other business program assessment reports if required.

Mentor & facilitator to Marketing/Sales division to ensure efficient uptake and use of captured above data.

Market Research & Insight Generation

Support business decisions via market research, competitive intelligence, field tracking data, secondary data (IMS, NHIA, Medical Associations) and etc.

Proactively supervise business performance, competition intelligence and market dynamic, and provide business insights to assist strategic decision making.

Develop the market research/analytics plan to support business priorities. To generate timely and meaningful data to support decision making

Apply knowledge of qualitative and quantitative primary market research methodologies, applied statistics and analytical software packages to generate timely and meaningful data to support decision making

Partner with a research vendor to ensure project understanding and implementation of appropriate research protocols.

Annual Business Planning & Forecasting

Facilitate & support the annual planning process. Align and collaborate cross-functionally on portfolio assessment, IBP…etc.

Design/re-assure patient flows, product forecast models and situational analysis for annual planning of each product/indication.

Optimally assess, interpret and diagnose business opportunities and risks for individual brands as well as for the overall affiliate portfolio with strong analytical skills, critical thinking and a broad understanding of the business plan.

Integrate various analysis for commercial teams and help to build up marketing strategies.

Influence commercial team to incorporate the diagnosis (business insights) into development or adjustment of strategies, plans and tactics to achieve business objectives.

Omnichannel Strategy Execution

Driving the omnichannel engagement strategy and ensure implementation with the disease area squad team. Understand HCPs encouraged customer experience including preferred touch points/ channels/ journeys and develop the omnichannel engagement tacticencouragingng HCPs satisfaction.

Business Partnership

Understand the dynamics that drive how a particular business operates.

Initiate a new approach/ solution etc. to help with business delivery and decision making.

Act as an appropriate role to support Scrum project implementation and deliver MVP to maximize customer value.

Integrate customer insights by therapeutic area and share with cross-team to optimize impact on customer journey.

Establish and cultivate relationships to collaborate effectively with key stakeholders and partners across the organization.

Use diverse and varied approaches to persuade, negotiate and influence operational decisions.

Business Development

Support, present and provide written reports of market analysis for new business opportunities as requested

Assist BU on business case proposals, upside/down side analysis and business scenario analysis.

Requirements:

Qualifications: Good Compliance track record. No material Compliance violation is identified in the past 5 years 

Education:Minimum: Bachelor’s Degree or above. (Preferably in marketing or business)

Working Experience:

Preferable 2-5 year experience in the pharmaceutical industry in a business-related role.

At least 2 years experience in Market research or business planning.

Skills & Knowledge: 

Good knowledge of Compliance requirements and clear understanding of high standards of Integrity

Strong analytical ability and market research planning/execution ability with commercial acumen

Business model relevant skill (e.g. patient funnel, treatment flow)

Knowledge of commercial excellence and patient journey, treatment flow, marketing process

Omnichannel engagement knowledge or instant messaging operation knowledge is a plus

Competencies: 

Ability to communicate and work with broad internal & external customer bases.

Demonstrate business acumen and strategic thinking

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At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.

Roche is an Equal Opportunity Employer.