Our Client, an Internet Content & Information company, is looking for a Digital Manager IV for their Menlo Park, CA/New York, NY/Remote location. Responsibilities: + Responsible for media strategy, planning, and execution stewardship of client’s Corporate Marketing campaigns. + In this role, they will partner with Marketing, Decision Science, Insights, Creative, Policy & Comms teams and agency teams to plan and execute campaigns that deliver our brand narrative through effective and innovative media strategies and plans. + Build strong partnerships with partners, translate goals into integrated, data-driven programs, and drive flawless execution across multiple channels and partners. + We are looking for candidates who are data-driven professionals, push for insights and innovation, and can thrive in a fast-paced, dynamic, results-driven environment. + Develop measurable media plans that are grounded in objectives and audience, channel, and marketplace insights, delivering innovation and business outcomes. Leverage quantitative and qualitative insights to influence the audience and media approach and inform tactical planning, execution and optimization Partner with cross-functional partners across marketing, decision science, insights & creative, with external media agency, and Global Media teams to develop fully integrated work Analyze campaign performance against KPIs and develop takeaways, and recommendations for campaign optimization and reporting. Requirements: + 8 + years experience in media planning, within an agency or a client organization Experience building relationships with cross-functional groups and influencing outcomes across stakeholders and and teams. Experience in measurement, analytics and mining insights to develop compelling recommendations and perspectives. Experience in planning and executing multi-channel media campaigns and working in data-driven environments Experience identifying opportunities for campaign optimization, as well as audience segmentation, based on findings from data and external research. Knowledge and understanding of the trends impacting media, measurement and analytics + Experience managing a media agency Experience working directly with a creative team to integrate creative ideas/strategy with media strategy and channel selection Experience working in a fast-paced, ambiguous environment Experience working data science/ analytics teams to shape and integrate media strategies and channel selection with measurement plans and learning agendas. + Media Planning: years of experience in media planning within an agency or client organization. + Relationship Building: Ability to build relationships with cross-functional groups and influence outcomes across stakeholders and teams. + Measurement & Analytics: Experience in measurement, analytics, and mining insights to develop compelling recommendations and perspectives. + Data-Driven Decision Making: Experience working in data-driven environments and using data to inform media planning decisions. + Campaign Optimization: Ability to identify opportunities for campaign optimization and audience segmentation based on findings from data and external research. + Strategic media planning + Media Agency Management: Experience managing a media agency, which suggests expertise in vendor management, contract negotiation, and performance evaluation. + Creative Collaboration: Experience working directly with a creative team to integrate creative ideas/strategy with media strategy and channel selection, indicating ability to collaborate with cross-functional teams and drive alignment between creative and media strategies. + Ambiguity Tolerance: Experience working in a fast-paced, ambiguous environment, suggesting adaptability, resilience, and ability to navigate uncertainty. + Data Science Collaboration: Experience working with data science/analytics teams to shape and integrate media strategies and channel selection with measurement plans and learning agendas, indicating ability to work with technical stakeholders and drive data-driven decision making. + Degrees/Certifications: No specific degree/certification required Why Should You Apply? + Health Benefits + Referral Program + Excellent growth and advancement opportunities As an equal opportunity employer, ICONMA provides an employment environment that supports and encourages the abilities of all persons without regard to race, color, religion, gender, sexual orientation, gender identity or express, ethnicity, national origin, age, disability status, political affiliation, genetics, marital status, protected veteran status, or any other characteristic protected by federal, state, or local laws.