Digital Marketing Analyst
Linjer
Founded in 2014, Linjer is a luxury jewelry and accessories company with a goal of making it easier for people to invest in long-lasting, quality products. Over the past few years, we have grown massively from a small Hong Kong based startup to a global team, and are entering the next phase of our explosive growth this year.
We are seeking a Digital Marketing Analyst to execute and support our digital marketing strategy, with a focus on email marketing, SMS/Whatsapp marketing, and on-site merchandising. You will be working alongside a team of talented designers and content producers; your role will be complementary to theirs in that you will be focused on the strategy of these channels rather than on the creation of the visual content.
This is a full-time position in our Hong Kong office.
What You May Do (subject to skills and business needs at the time)
+ Overseeing strategy for email, SMS and Whatsapp: how we merchandise through these channels (what, to who, when) through campaigns and automated flows
+ Continually optimizing our email/SMS/Whatsapp marketing from a technical standpoint (i.e. researching best practices and applying them)
+ Gathering CRM performance data and using insights to improve our practices
+ Troubleshooting technical issues we have with our CRM tools
+ Project managing any changes that we have to our tech stack related to CRM tools and our website
+ Ideating and running A/B tests on the website; analyzing results and continually applying new learnings
+ Coming up with new website experiences to accommodate new types of products and connecting the front-end experience with the user experience
+ Working collaboratively with other members of the design team
Who You Are
+ Bachelors degree holder; either a mature graduate or with a few years of experience (we'll tailor the role according to your experience)
+ Fluent English speaker
+ You have strong analytical and problem-solving skills and love to solve problems!
+ You are able to manage multiple work streams at once
+ You’re coachable and dedicated to continuous personal improvement and professional growth
+ You’re thorough and detail-oriented
+ You’re tech literate and can learn new software with ease
+ You thrive in a high growth environment and enjoy a startup team culture
What You Can Expect
+ Responsibilities from Day 1. Be the owner of your own learning curve. The possibilities are limitless and depend on you
+ Work in a very dynamic environment and be part of an international team
+ Personal development opportunities with the company founders
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