Kforce has a client that is seeking a Digital Marketing Analyst in Madison, WI. Overview: This is an analytics role for Company's customer policyholder account site. They need to track how a customer is viewing their policy, what keeps their attention, what is confusing about a page, how long it takes someone to scroll the page, how long it takes them to make a payment, how long it takes to set up auto-pay, and more. Key Tasks: * Measurement approaches & plans that help show impact across Google Analytics and CX (think NPS type metrics) * Building dashboards at a feature level to show immediate impacts * Deep dive analysis on the why behind the numbers * Gather, calculate, and analyze data from a variety of data sources measuring key data mainly on web/mobile and app traffic * Help to determine if new digital features are working or not working and why and to provide suggestions for improvements (Responsible for evaluating how well we are faring); Go to Market Analysis on these features * Present results to leadership * Attending product refinement sessions weekly * Collaborate with a variety of departments to include but not limited to: Billing, Claims, Care Center, CX, UX, PL and Partners * Assist with planning sessions (Sprint, PI, annual) Notes: * Become digital analytics SME * Business side type of a role * Work with Product Owner/Prod Manager on analytics requirements of what is going to need to get tracked and requirements to do that (IT will do the coding) * Analyzing digital marketing metrics of website performance * Set up GA dashboard to track leading indicators (is it moving the needle for new policy production - usually 30-90 days)