Job Summary

We are seeking a highly skilled and data-driven Digital Analyst to join our dynamic marketing team. The ideal candidate will have a strong analytical background and a passion for turning complex data into actionable insights. You will play a key role in shaping marketing strategies by evaluating campaign performance, identifying trends, and providing data-driven recommendations to optimize our marketing efforts.

Key Responsibilities

Analyze marketing campaign performance across various channels (digital, social media, email, etc.) to measure ROI and effectiveness. Interpret data to identify trends, patterns, and insights that can inform strategic marketing decisions. Develop and maintain dashboards and reports to monitor key performance indicators (KPIs). Collaborate with the marketing team to design data-driven campaigns that align with business objectives. Conduct market research to understand industry trends, customer behaviors, and competitive positioning. Use statistical tools and software to analyze and interpret data sets, ensuring data accuracy and consistency. Work with cross-functional teams, including sales and product, to align marketing insights with broader organizational goals. Provide regular reporting on campaign performance and present insights and recommendations to stakeholders. Stay up-to-date with the latest trends and technologies in marketing analytics and apply them to current processes.

Qualifications

Bachelor’s degree in Marketing, Business, Statistics, Data Science, or a related field or equivalent experience 2+ years of experience in marketing analytics, data analysis, or a related role. Strong knowledge of digital marketing channels, including SEM, SEO, email, and social media. Exceptional analytical and problem-solving skills, with the ability to translate data into actionable insights. Excellent communication and presentation skills to convey data insights to non-technical audiences. Detail-oriented with a strong commitment to data accuracy and integrity. Proven experience as a Data Analyst, preferably with a focus on digital marketing and D2C audiences.  Proficiency in Google Marketing Cloud tools (e.g., GA4, Google Tag Manager, Google Search Console, BigQuery).  Familiarity with marketing automation platforms (e.g., HubSpot, Marketo) is a plus.

 

Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Maryland, New York State, New York City, Washington State, and Washington DC laws, the pay range for this position is as follows: 

The minimum full-time salary range is between $70,000 - $75,000.

This position is eligible to participate in an annual incentive program, and information on benefits offered is here.