SUMMARY

The DA Analyst will be responsible for managing a book of Digital Advertising business and overseeing the day-to-day management of their assigned customers’ campaigns. They will work with customers, account managers, and internal team members to build and develop a successful digital marketing strategy for their assigned accounts.

PRIMARY RESPONSIBILITIES

Create and manage client online advertising campaigns in Google, Meta, and Microsoft Ads Work with clients, account managers, and project managers on overall strategy during onboarding and on monthly/quarterly calls with clients when required Create and test keywords, audience, and geographic targeting segments Manage ad spend within monthly budgets Review data and provide strategic recommendations for advertising campaigns Provide creative copy suggestions for client approval Ability to articulate how you’ve used data to solve media problems/impact media performance Generate monthly and quarterly client reporting for all major metrics, goals tracking, and other digital advertising initiatives Keep pace with digital advertising industry trends Work with account managers on an ongoing basis to adjust spends, give updates and review strategies on behalf of the client Continuously train and perform assigned responsibility related to DA

QUALIFICATIONS

Bachelor's/College Degree, Marketing/Advertising or equivalent. Required skill(s): 1-2 year(s) experience in Customer Care Minimum of 1-2 year(s) experience with Google Platforms At least 1-2 year(s) of working experience in the related field is required for this position Must be willing to work in a Night Shift work schedule

REQUIRED KNOWLEDGE/SKILLS/ABILITIES

Knowledge of the internet utilizing the web as marketing vehicle Google Analytics and Google Ads certification Proven Digital Advertising experience Advanced knowledge of Microsoft PowerPoint, Word and Excel. Strong organizational & time-management skills with the ability to handle multiple tasks Excellent English oral and written communication skills Ability to collaborate effectively with team members.