Colorescience, a high growth omni-channel professional skincare brand, is seeking a Digital Marketing & Ecommerce Manager to manage its direct-to-consumer website Colorescience.com and help develop and execute marketing initiatives. The ideal candidate will bring an enthusiasm and curiosity for website management and digital marketing, combined with a detail-oriented mindset and eagerness to contribute to the success of the team and the growth of a high caliber consumer brand.

Reports to:  Sr Director, Digital Marketing & Ecommerce

FLSA Status:  Exempt

Location:  Remote (local to Carlsbad, CA corporate office preferred but not required)

 

Qualifications:

4+ years of digital marketing experience and 2+ years of website management or ecommerce experience. Shopify experience a strong plus. A track record of managing and executing complex and multi-faceted web projects. Deep knowledge of web analytics (Google Analytics 4) and leveraging data to inform strategy and drive performance. An attention to detail that ensures content is error-free, grammatically correct, and aligned with our brand identity and tone of voice. Experience with Conversion Rate Optimization (CRO) and A/B testing programs and platforms. Experience with Subscription and Loyalty program management and optimization. Fluent in Microsoft Outlook, Word, PowerPoint, Excel, as well as video conferencing tools (Microsoft teams, GoToMeeting, Zoom, etc.). The ability to make clear decisions that positively impact organizational goals and performance. Motivated, self-starter, fast learner, organized, detail-oriented individual who is able to problem-solve by working both independently and cross-functionally. A strong team-player with the ability to be flexible and collaborative in a fast-paced environment. Excellent communication skills, both verbal and written.

Job Description:

The Digital Marketing & Ecommerce Manager will drive the strategy and management of Colorescience.com, as well as assist in planning, creating, and executing digital marketing and ecommerce initiatives.

Responsible for strategizing, planning, and executing all activities related to Colorescience.com on Shopify, including product pages, landing pages, theme management, merchandising, product inventory, bundles, fraud management, quiz, etc.. Lead creation of digital content, including product pages, channel and campaign landing pages, etc., aligning content with overall marketing direction and objectives. Work closely with external website agency and consultant to develop and execute on web development roadmap and continuously optimize site performance and compliance, staying within budget. Work collaboratively across Marketing, Channel Leads, Customer Service, Operations and Tech to drive and convert traffic to profitable transactions and deliver revenue-generating experiences. Serve as the main point of contact for all facets of Colorescience.com and own the website calendar strategy. Manage loyalty and subscription programs and provide optimizations to continuously boost retention and LTV KPIs. Monitor and analyze overall web and digital marketing performance to identify, prioritize and execute appropriately. Responsible for managing, understanding, and optimizing brand-elevating customer journey on Colorescience.com that drives revenue in a high quality, profitable way. Analyze sales data, market trends and customer behavior, conduct site audits and QA and drive A/B testing strategy to identify areas for improvement. Compile reports of key success metrics to Sr Director of Ecommerce and leadership team. Bring a collaborative and high-performance approach within the team and across all functional areas. Provide thought leadership with respect to web strategy, compliance, and emerging channels and technologies, and provide recommendations and proposed action plans for site improvement. Perform other duties as assigned.