Short Description

Creates and publishes written and visual content, that align with Colt’s brand identity to support marketing initiatives, utilising data analytics to track key performance indicators.

Job Summary

The Digital and Brand Specialist is responsible for crafting and disseminating compelling written and visual content that aligns with Colt's brand identity to bolster marketing initiatives. Utilising data analytics, this role meticulously tracks key performance indicators to assess the effectiveness of marketing efforts.

Job Description

Typical tasks and responsibilities will include:

• Developing and producing engaging written and visual content that aligns with the company's brand identity and marketing strategy

• Ensuring consistent application of the brand's visual identity, tone of voice, and messaging across all marketing channels and materials

• Provide Colt brand and digital expertise and support to Marketing Managers across all regions;

• Develop and support on key initiatives to improve brand recognition including campaigns and events

• Utilising data analytics tools to track and analyse key performance indicators (KPIs) related to marketing efforts

• Develop and maintain digital guidelines, as well as online resource centre for internal and external stakeholders

Skills Digital ContentBrand DevelopmentMarketingWeb MarketingWeb AnalyticsEducation A bachelor’s or master’s degree in Business/Marketing or a relevant field