· Write marketing and sales support content including, but not limited to case studies, articles, whitepapers, slide shares, scripts, etc.
· Utilize Pardot as the primary tool for developing and distributing content, as well as email marketing and lead management
· Develop and execute integrated marketing programs.
· Perform lead generation across multiple channels.
· Manage day-to-day social outreach plan across multiple channels.
· Provide insight to sales team through information gained from market, customer, and competitive research.
· Support sales team through development of compelling and on brand tools to help foster lead nurturing.
· Attend trade shows.
· Create advertisements, webcasts, websites, and direct mail.
· Identify media outlets for press releases and promotions.
· Enforce brand marketing guidelines in trademarks, logos, and publications.
· Operate within a defined budget.
· Measure success of various marketing campaigns.
· Develop accountability structure for stakeholders.
· Develop and execute brand management plans.
· Leverage customer insight data to refine brand management.
· Identify brand-building areas.
· Ensure brand communication for areas of responsibility are consistent with the company and brand positioning.
· Develop and implement media planning, buying, and innovation strategies.
· Provide design and direction for collateral, web, product packaging, and other visual communications media for the company.
· Help promote uniformity and consistency of brand.