Creative Content Development

Photography & Videography: Capture and edit high-quality photos and videos for marketing materials, ads, and social media. Content Collaboration and Graphic Design: Work with graphic designers and interns to develop polished, brand-aligned visuals and multimedia. (e.g., social media posts, ads, videos, print material) Content Planning: Collaborate with Marketing Associate for content calendar to plan, organize, and align creative output with marketing campaigns and business objectives. Review & Quality Assurance: Ensure consistency with brand guidelines across creative output. Provide guidance and feedback to interns and graphic designers, ensuring the creative output meets marketing goals.

Paid Advertising Management

Campaign Execution: Plan, launch, and manage paid advertising campaigns across platforms (Google Ads, Facebook, Instagram, LinkedIn) with a focus on campaigns targeting patients, and aesthetic doctors and dermatology clinics. Ad Creation: Develop compelling ad assets with input from the design team, blending visuals and effective messaging. Performance Optimization: Monitor ad performance, analyze results, and adjust campaigns to maximize ROI. Targeting & Testing: Define audiences, implement A/B tests, and refine strategies for better engagement. Budget Management: Allocate and manage ad budgets to ensure cost-efficient results.