Digital Marketing Campaign Strategist - Freelance, Remote

Department: Boutique Client

Employment Type: Part Time

Location: LatAm - Brazil

Reporting To: Client via Magic

Compensation: $7.00 / hour

Description\nAbout the Client
A well-established performance marketing agency with 17+ years of experience specializing in lead generation and conversion optimization. They focus on delivering high-quality, data-driven marketing campaigns that maximize ROI for their clients. With a track record of generating over 25 million leads and conversions, they prioritize quality-focused strategies for long-term advertising success.

Why does this role exist?
We're seeking a Digital Marketing Campaign Strategist to develop and execute comprehensive paid advertising campaigns while focusing on lead generation for contractors. This role is crucial in maintaining our high standards of quality leads and conversions, managing multiple advertising channels, and ensuring consistent campaign performance for our clients' success.

The Impact you’ll makeCampaign Management & Optimization\nCreate and manage Facebook and Google ad campaigns\nMonitor performance metrics and optimize for better results\nDevelop data-driven strategies for campaign improvement\nCreative Development\nDesign engaging ad creatives across various formats\nWrite compelling ad copy for different platforms\nEnsure brand consistency across all materials\nLead Generation\nImplement strategies to attract qualified contractor leads\nResearch and identify niche contractor markets\nDevelop targeted outreach approaches\nPerformance Analysis\nTrack and analyze campaign metrics\nGenerate comprehensive performance reports\nProvide actionable insights and recommendations\nMarket Research\nConduct market trend analysis\nResearch competitive landscape\nIdentify target niches and opportunities\nCold Calling\nEngage with potential contractor clients through cold calling\nEstablish rapport quickly with customers\nAddress possible objections and answer questions confidently\nMeasure of Success\nAchievement of campaign KPIs (conversion rates, engagement metrics)\nQuality and quantity of generated contractor leads\nOptimization of campaign performance and ROI\nEstablishment of effective tracking systems\nDevelopment of successful partnerships\n

Skills, Knowledge and ExpertiseRequired:\nProven experience managing Facebook and Google ad campaigns\nDemonstrated success in lead generation strategies\nProficiency with analytics tools (RedTrack, Google Analytics, Optimizely, or equivalent)\nExperience with ad creative design and copywriting\nTrack record of achieving measurable marketing results\nWFH Set-Up:\nComputer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up.\nInternet speed of at least 40MBPS\nHeadset with an extended mic that has noise cancellation and a webcam\nBack-up computer and internet connection\nQuiet, dedicated workspace at home\n\n\nYour Superpowers:\nAdvanced knowledge of Facebook Ads Manager and Google Ads\nProficiency in performance tracking tools\nStrong analytical and data interpretation abilities\nCreative design and copywriting skills\nYou should apply if… \nYou thrive in a results-driven environment\nYou're passionate about data-driven marketing decisions\nYou balance creativity with analytical thinking\nYou're committed to maintaining high-quality standards\nYou enjoy optimizing and improving campaign performance\nYou're adaptable and eager to learn new strategies\n\nWhat to expect...

\nWork Setup:\nRemote position\nMust have a reliable internet connection and a quiet workspace\nRequired to provide own computer with Intel Core i5 or something similar or higher operating system\nWorking Hours:\nMonday to Friday, 9 AM to 1 PM EST (Eastern Standard Time)\nOccasional weekend availability for urgent matters\n20 hours per week\nCompensation:\n$7 per hour\nNo benefits package included\n

Benefits