Creatives & Messaging Planning and Production:
* Manage and Enhance Paid Channel Ads:
- Oversee and improve the quality of ads across all paid channels (Google, Meta, TikTok), focusing on ad content, content strategy, and messaging.
- Integrate the unique nature of different paid channels and ad formats into the overall branding communication roadmap and user lifecycle operations to establish best practices for every creative element.
- Develop a SOP for content production, from template design to final channel output.

Content Operations:
* Design content scripts that align Lazada products and promotional mechanisms with our communication strategy to enhance market influence.
* Create engaging ad materials that highlight exclusive offers and user benefits.

Communication Strategy:
* Develop communication strategies for growth products to maximize the effectiveness of onsite promotions across paid channels.
* Stay updated on viral trends, media browsing behaviors, and user demographics in the MY market to identify the most effective content promotion styles, formats, and designs.

Innovation and Growth:
* Maximize Paid Channel Potential:
- Leverage the latest AI creative assets to fully utilize paid channels.
* Continuous Improvement:
- Challenge the status quo and propose ideas for A/B and multivariate testing. Collaborate closely with channel specialists to plan tests, track results, and build a learning library.