Yokohama, JPN
2 days ago
Digital Marketing Coordinator
**Additional Information** **Job Number** 25017897 **Job Category** Sales & Marketing **Location** The Westin Yokohama, 4-2-8 Minatomirai, Yokohama, Kanagawa, Japan, 220-0012VIEW ON MAP (https://www.google.com/maps?q=The%20Westin%20Yokohama%2C%204-2-8%20Minatomirai%2C%20Yokohama%2C%20Kanagawa%2C%20Japan%2C%20220-0012) **Schedule** Full Time **Located Remotely?** N **Position Type** Non-Management ****Must have Japanese citizenship or Eligible work in Japan permit holder** **POSITION SUMMARY** Support the Brand, Marketing and Digital organization on implementation of eCommerce strategies. Responsible for executing digital activities as assigned based on key initiatives and strategies. Verify that all activities are in alignment to provide the support needed for successful implementation of the eCommerce plans across the region. Manage the day-to-day activities for social media channels. Manage active and engaged communities around a defined topic or topics by monitoring online conversations. Participate in online conversations to build brand visibility, customer satisfaction and marketing/ecommerce support. Establish a positive online presence for the hotel(s) by integrating property-specific and brand messaging in a compelling and valuable way for participants. Provide measurement of the impact of online presence to the hotel’s overall business. Generate reports and analytics on current trends and hotel's performance. ブランド、マーケティング、デジタル部門をサポートし、eコマース戦略を実行する。主要なイニシアチブと戦略に基づいて割り当てられたデジタル活動を実行する責任を負う。地域全体でeコマース計画を成功させるために必要なサポートを提供するために、すべての活動が整合していることを確認する。ソーシャルメディアチャンネルの日々の活動を管理する。オンライン上の会話をモニターすることで、定義されたトピックに関する活発なコミュニティを管理する。オンライン上の会話に参加し、ブランドの認知度、顧客満足度、マーケティング/Eコマースサポートを構築する。参加者にとって魅力的で価値のある方法で、ホテル固有のメッセージとブランドメッセージを統合し、ホテルのオンラインプレゼンスを確立する。オンラインプレゼンスがホテル全体のビジネスに与える影響を測定する。現在のトレンドやホテルのパフォーマンスに関するレポートや分析を作成する。 Follow all company policies and procedures; ensure uniform and personal appearance are clean and professional; maintain confidentiality of proprietary information; protect company assets. Welcome and acknowledge all guests (business partners) according to company standards; anticipate and address guests’ service needs; thank guests with genuine appreciation. Speak with others using clear and professional language; prepare and review written documents accurately and completely; answer telephones using appropriate etiquette. Develop and maintain positive working relationships with others; support team to reach common goals; listen and respond appropriately to the concerns of other employees. Monitor the performance of others to ensure adherence to quality expectations and standards. Read and visually verify information in a variety of formats. Move, lift, carry, push, pull, and place objects weighing less than or equal to 10 pounds without assistance. Perform other reasonable job duties as requested by Supervisors. 会社の方針と手続きに従う。制服と身だしなみが清潔でプロフェッショナルであることを確認する。会社の基準に従い、すべてのゲスト(ビジネスパートナー)を歓迎し、謝意を表す。明瞭でプロフェッショナルな言葉遣いで他人と会話する;書面を正確かつ完全に作成し、確認する;適切なエチケットで電話応対をする。他の従業員の懸念に耳を傾け、適切に対応する。他の従業員のパフォーマンスを監視し、期待される品質と基準を確実に守る。様々な形式の情報を読み、視覚的に確認する。10ポンド以下の重量物を補助なしで移動、持ち上げ、運び、押し、引き、置く。上司の要請に応じて、その他の妥当な職務を遂行する。 PREFERRED QUALIFICATIONS Education: A 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major. Related Work Experience: At least 2 years of related work experience. Supervisory Experience: No supervisory experience. License or Certification: None CRITICAL TASKS CORE WORK ACTIVITIES + Executes appropriate on-strategy eCommerce priorities and tactics. + Coordinates with the Director of Marketing and/or the eCommerce and Digital Services Manager to validate and track ecommerce goals for the hotel. + Executes online marketing activities in partnership with hotel and cluster Marketing leaders (e.g., loading Marriott.com Hotel Website deals, Group Deals, Group Value Dates, email marketing and affiliate marketing). + Verifies that hotel websites on Marriott.com and global sites are fully optimized to maximize traffic from search engines. + Identifies hotel-specific online digital activation needs (e.g., local channels to focus marketing efforts through). + Conducts regular audits of Marriott.com and individual Hotel Websites to verify each hotel is optimized for high quality custom images, content, links, and accurate translations; works with hotels on corrective action where necessary. + Creates mini-sites for domestic segment marketing efforts where needed (e.g. Weddings). + Helps set digital sales goals for new opens in partnership with sales and revenue management. + Stay up-to-date on and communicate industry and competitive trends, with a focus on the domestic online travel landscape. Policies and Procedures + Follow company and department policies and procedures. + Protect the privacy and security of guests and coworkers. + Maintain confidentiality of proprietary materials and information. + Perform other reasonable job duties as requested by Supervisors. Guest Relations (Marketing related guests) + Welcome and acknowledge each and every guest with a smile, eye contact, and a friendly verbal greeting, using the guest's name when possible. + Actively listen and respond positively to guest questions, concerns, and requests using brand or property specific process (e.g., LEARN, PLEASED, Guest Response, LEAP) to resolve issues, delight, and build trust. + Anticipate guests' service needs, including asking questions of guests to better understand their needs and watching/listening to guest preferences and acting on them whenever possible. + Thank guests with genuine appreciation and provide a fond farewell. Communication + Exchange information with other employees using electronic devices (e.g., pagers and two-way radios, email). + Provide assistance to coworkers, ensuring they understand their tasks. + Answer telephones using appropriate etiquette including answering the phone within 3 rings, answering with a smile in one's voice, using the callers' name, transferring calls to appropriate person/department, requesting permission before placing the caller on hold, taking and relaying messages, and allowing the caller to end the call. + Speak to guests and co-workers using clear, appropriate and professional language. + Prepare and review written documents (e.g., daily logs, business letters, memoranda, reports), including proofreading and editing written information to verify accuracy and completeness. + Talk with and listen to other employees to effectively exchange information. + Discuss work topics, activities, or problems with coworkers, supervisors, or managers discreetly and quietly, avoiding public areas of the property. Assists Management + Verify that hourly employees are trained on company core values, job roles, responsibilities, and technical and service aspects of the job. + Assign and verify work tasks are completed on time and that they meet appropriate quality standards. + Encourage and motivate employees to perform their best, take responsibility for tasks and assignments, make decisions and provide input on possible improvements. + Coordinate tasks and work with other departments to verify that the department runs efficiently. Working with Others + Develop and maintain positive and productive working relationships with other employees and departments. + Actively listen to and consider the concerns of other employees, responding appropriately and effectively. + Support all co-workers and treat them with dignity and respect. + Handle sensitive issues with employees and/or guests with tact, respect, diplomacy, and confidentiality. Physical Tasks + Enter and locate work-related information using computers and/or point of sale systems. + Read and visually verify information in a variety of formats (e.g., small print). + Move, lift, carry, push, pull, and place objects weighing less than or equal to 10 pounds without assistance. **CRITICAL COMPETE** Analytical Skills + Computer Skills + Problem Solving + Decision-Making + Learning Interpersonal Skills + Interpersonal Skills + Team Work + Customer Service Orientation Communications + English Language Proficiency + Listening + Writing + Communication Personal Attributes + Dependability + Adaptability/Flexibility + Positive Demeanor + Integrity Organization + Multi-Tasking + Time Management + Planning and Organizing + Detail Orientation Physical Abilities + Visual Acuity Administration + Typing **PREFERRED QUALIFICATIONS** **Education:** A 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major. **Related Work Experience:** At least 2 years of related work experience. **Supervisory Experience:** No supervisory experience. **License or Certification:** None _Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law._ At Westin, we are committed to empowering guests to regain control and enhance their well-being when they need it most while traveling, ensuring they can be the best version of themselves. To achieve the brand mission of becoming the preeminent wellness brand in hospitality, we need passionate and engaged associates to bring the brand’s unique programming to life. We want our associates to embrace their own well-being practices both on and off property. You are the ideal Westin candidate if you are passionate; you are active and take pride in how you maintain your well-being; you are optimistic; you are adventurous. **Be** where you can do your best work,​ **begin** your purpose, **belong** to an amazing global​team, and **become** the best version of you.
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