Description

Project Position: Digital Marketing & Customer Relationship Management Lead

Project Summary: ICF is seeking a Digital Marketing and Customer Relationship Management (CRM) Lead to support the oversight of market segmentation and coordination for Child Welfare Information Gateway, a service of the Children’s Bureau (CB), Administration for Children and Families (ACF), US Department of Health and Human Services (DHHS) that centralizes resources for the nation’s child welfare, adoption, and foster care professionals, along with the public. At ICF/CWIG our work changes lives, strengthens communities, supports businesses, and shapes history. Grow at ICF and be an even greater part of our positive impact! You have lots of possibilities at ICF.

Position Description: To be successful in this role, you will need to thrive in a fast-paced, agile workflow, where you can stay solution-focused, patient, and empathetic to harness diverse perspectives and creativity that drive us toward success. You should be comfortable with ambiguity and adaptive change, and willing to take smart risks that support innovation.

The Digital Marketing & CRM Lead will work across Information Gateway to manage subscriptions, contact lists, and peer forums, plus bring expertise in market segmentation and support dissemination of priority information to child welfare professionals and related audiences based on analytics, Children’s Bureau priorities and emerging technology trends.

Status: Remote
 

Key Responsibilities

Understand and help coordinate best practices for managing and segmenting audience lists for information dissemination.Coordinate closely with Information Gateway’s Marketing and Outreach team, Digital and Web team, Information Support Services team and others to ensure contact and organization data is updated regularly and reviewed for optimization of outreach strategies to key audiences.Leverage data and analytics to help inform dissemination and outreach strategies.Establish and oversee efficient processes for ongoing management of audience and groups lists.Build, maintain, and implement effective continuous quality improvement efforts for dissemination work, including collecting, analyzing, and reporting relevant data and tracking progress toward awareness and engagement targets.

Basic Qualifications

Bachelor’s degree in communications, Public Relations, Marketing, or related field. 5+ years of experience with marketing segmentation and digital marketing.Experience in CRM platforms (ServiceNow, Salesforce) and Gov.delivery.Strong project management skills: ability to juggle multiple priorities, organize, and execute.Demonstrated experience managing digital communications such as social media, email, peer groups, and websites.Knowledge of email, web, collaboration and social media management tools and software including data analytics.Direct experience collaborating heavily with senior leadership staff. Excellent organizational skills and solid attention to detail with the ability to manage multiple projects, deadlines, and priorities in a fast-paced environment.Strong leadership, interpersonal, critical thinking, and decision-making capabilities.Proficient in MS Office Applications: Word, PowerPoint, Outlook, Excel.

Preferred Qualifications

Knowledge of the child welfare industry and related groups and organizations.An understanding of, and responsiveness to, diverse cultural, linguistic, and socioeconomic contexts is necessary.Ability and willingness to apply racial equity and intersectional framework to all areas of work.Ability to promote and contribute to an equitable and inclusive organizational culture and environment.Excellent oral and written communication skills.Superior attention to detail in all aspects of work.Strong team player with the ability to build relationships, develop rapport, work with teams, and work independently.Ability to deal effectively with rapid change and to prioritize work quickly in response to changing needs.High quality control skills with superior attention to detail and the ability to meet stringent deadlines.Ability to exercise good judgment, discretion, tact, and diplomacy.Strong organizational and time management skills.Ability to be flexible, multi-task, prioritize, and manage multiple activities simultaneously in a fast-paced, changing environment.

Preferred Skills

5+ years experience with customer relationship management, digital marketing and/or content management systems.Knowledge and experience designing and improving processes and practice (change management and capacity building).Experience in the federal and government contracting environment.Experience in human service-related programs.Interested in exploring new channels, methods, and platforms to optimize communications.

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Working at ICF

ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.

We can only solve the world's toughest challenges by building an inclusive workplace that allows everyone to thrive. We are an equal opportunity employer, committed to hiring regardless of any protected characteristic, such as race, ethnicity, national origin, color, sex, gender identity/expression, sexual orientation, religion, age, disability status, or military/veteran status. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO & AA policy.

Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation please email Candidateaccommodation@icf.com and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Read more here: Requesting an Accommodation for the ICF interview process.

Read more about workplace discrimination rights, the Pay Transparency Statement, or our benefit offerings which are included in the Transparency in (Benefits) Coverage Act.

 

Candidate AI Usage Policy

At ICF, we are committed to ensuring a fair and equitable interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate or assist with responses during interviews (whether in-person or virtual) is not permitted. This policy is in place to maintain the integrity and authenticity of the interview process. 

However, we understand that some candidates may require accommodations that involve the use of AI. If such an accommodation is needed, candidates are instructed to contact us in advance at candidateaccommodation@icf.com. We are dedicated to providing the necessary support to ensure that all candidates have an equal opportunity to succeed. 

 

Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position.

The pay range for this position based on full-time employment is:

$89,203.00 - $151,646.00

Nationwide Remote Office (US99)