24F The Globe Tower, Philippines
16 days ago
Digital Marketing Execution Manager

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description Analyze, design, execute, measure & improve online campaigns in protecting & maximizing existing base to drive revenue growth by using available online platforms from PEDG, ISG & NTG including apps, systems, like Clevertap, Salesforce, IVES, Snowflakes etc

Roles & Responsibilities

Manages leads generation in collaboration with analytics team from data analysis, review of data modeling to be able to identify target customer segments or cohortsCo-design digital strategies or campaigns with the other stakeholders from Brand Management & Marketing teams leveraging digital marketing platformsExecute digital marketing strategies & campaigns in various online platforms or channels including Clevertap, Salesforce, IVES and other systems deployed by PEDG, ISG or NTG that is meant to be operationalized by Broadband BusinessAnalyzes results & effectiveness of campaigns in collaboration with analytics team to deliver actionable insights & recommendations to deliver performanceMonitor reports, analytics dashboards & other online channel metricsWorks across functional teams to ensure channel efficiencies & maximization

Expected Output (Deliverables):

Online campaigns developed & deployed in Clevertap, Salesforce, IVES and other platforms based on agreed design, timeline & output

Leads generated from identified customer segments or cohorts

Recommendations for continual improvement of campaigns and programs

Updated, accurate & timely submission of reports, insights, risks & recommendations

Profile & Competencies (Display):

Core Competencies: 

​Competencies:

Advance Analytical Skills

Advance Digital Acumen: having a deep understanding of how digital, data and technology trends can strengthen the business today and future-proof it. Has ability to execute and deploy innovative & digital campaigns

Business Acumen: understands P&L and business situations, able to make sound decisions, and drive successful outcomes for an organization

Leadership Skills

Product Marketing

Program Management

Project Management

Agile

Presentation skills

​KPI:

GSRChurnEBITDAEBIT

Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.

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