24F The Globe Tower, Philippines
135 days ago
Digital Marketing Execution Manager

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description Analyze, design, execute, measure & improve online campaigns leading to achievement of the acquisition target by using available online platforms from from PEDG, ISG & NTG including apps, systems, like Clevertap, Salesforce, IVES, Snowflakes etc

 Roles & Responsibilities (Does):

Manages leads generation in collaboration with analytics team from data analysis, review of data modeling to be able to identify target customer segments or cohorts

Co-design digital strategies or campaigns with the other stakeholders from Brand Management & Marketing teams leveraging digital marketing platforms

Execute digital marketing strategies & campaigns in various online platforms or channels including Clevertap, Salesforce, IVES and other systems deployed by PEDG, ISG or NTG that is meant to be operationalized by Broadband Business

Analyzes results & effectiveness of campaigns in collaboration with analytics team to deliver actionable insights & recommendations to deliver performance

Monitor reports, analytics dashboards & other online channel metrics

Works across functional teams to ensure channel efficiencies & maximization

Expected Output (Deliverables):

Online campaigns developed & deployed in Clevertap, Salesforce, IVES and other platforms based on agreed design, timeline & output

Leads generated from identified customer segments or cohorts

Recommendations for continual improvement of campaigns and programs

Updated, accurate & timely submission of reports, insights, risks & recommendations

Profile & Competencies (Display):

Core Competencies: 

Support Competencies:

Advance Analytical Skills

Advance Digital Acumen: having a deep understanding of how digital, data and technology trends can strengthen the business today and future-proof it. Has ability to execute and deploy innovative & digital campaigns

Business Acumen: understands P&L and business situations, able to make sound decisions, and drive successful outcomes for an organization

Leadership Skills

Product Marketing

Program Management

Project Management

Agile

Presentation skills

KPI:

GSR

Churn

EBITDA

EBIT

Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.

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