A Digital Marketing Executive plays an important role in assisting the Line Manager in achieving key objectives in line with the annual digital marketing plan, current initiatives, and relevant activities. The digital marketing team performs an integral role in bringing together all function areas to ensure online commercial targets are heightened. The executive role involves managing individual projects related to website maintenance, optimizing digital campaigns, analyzing performance metrics, coordinating social media activities, and performing day-to-day administrative duties.

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What will I be doing?

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As Digital Marketing Executive, you will be responsible for the results of the digital marketing plan and activities used by the hotel to increase brand awareness, communicate promotions to all relevant target markets and address hotel business needs. Specifically, you will perform the following tasks to the highest standards:

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Business Function

\n\nCoordinate and assist with delivering all agreed marketing strategies and monitor on-going marketing campaigns performance and reporting as directed by the Line Manager\nSupport the Line Manager by developing and implementing promotional activity, collateral and in-house merchandising as well as maintaining the hotels’ media library to include video, film and press coverage archives\nPromote the hotels’ marketing activities to the digital media covering all food and beverage, rooms and event promotions\nSupport all internal communication activities including, but not limited to, regional and area updates, press release writing, newsletters and drafting speeches for company executives and assisting with senior management interviews with relevant preparation material\nPromote and support all marketing activities including special events, sponsorship opportunities, merchandising campaigns, exhibitions and property inspections\nAssist with and, where required, lead on-site photos shoots and hotel filming whilst ensuring all relevant administration approvals are completed and confirmed\nMonitor and support Line Manager on all social/digital media activity for the hotels whilst supporting departmental initiatives\nBe a brand champion for the hotels ensuring all collateral conforms to agreed brand standards, using the right tone and voice compliant with corporate guidelines\nSupport and identify opportunities along with the Line Manager to grow and develop loyalty marketing activities with HHonors and other booker incentive schemes\nExecute and implement appropriate use of marketing and digital content, creative resources, translation and photography while optimising an effective online presence in line with regional strategy\n\n

Managing Execution

\n\nSupport the Line Manager in executing effective content management across all available channels, including hotel websites, OTAs, social media, mobile marketing and partnership programs\nDevelop monthly / quarterly reports on activities highlighting results and next steps\nDevelop, maintain and grow the hotels’ databases to promote all hotel disciplines including targeted HHonors campaigns\nActively respond to requests for information about the hotels\nAssist in developing reports on specific marketing and digital initiatives and promotions\nAssist in reviewing third party website content, ensuring standards are met and information is accurate, creative and current\nExecute and report on competitive analysis on hotel, food and beverage and eCommerce marketing activities and maximise compatibility with public relations efforts\nSupport all communications connected with hotel crisis and issues set out by the Line Manager\nAchieve agreed performance goals and objectives of role set out by Line Manager and complete any reasonable task given from the Line Manager in a responsible and productive manner\n\n

Developing Talent

\n\nThe executive role focuses more on self-development as opposed to developing team members\n\n

Building Relationships

\n\nEstablish and maintain effective rapport and open communication with all hotel disciplines\nDevelop strong working relationships with various levels of Hilton’s personnel including hotel and regional teams and comply to Hilton core values\nDevelop and manage working relationships with key members of the creative and media agencies\nWork effectively within the cluster marketing and PR team as well as supporting all hotel departments including regional levels on marketing and PR campaigns\nSupport the Line Manager to develop and maintain effective working relationships with all external customers to include key members of the media, community organisations, local and municipality government officials, local industry organisations as well as suppliers and agencies.\nExcel at being an effective team player in all aspects of the role\n

What are we looking for?

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A Digital Marketing Executive serving Hilton brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:

\n\nPrevious Marketing experience in a similar environment\nExcellent written and verbal communication skills in English. High level proficiency of native language dependant on location of role\nStrong analytical skills to understand key business indicators and competitive trends and develop approaches to these challenges\nAbility to work under pressure at all times\nEducated to College level or equivalent work experience\nDemonstrates ability to interact effectively with various levels of management\nExcellent written and verbal communication skills in English. High level proficiency of native language dependant on location of role\nProficiency in Microsoft Office applications, budget management and project and time management\nDemonstrates an understanding of commercial awareness, able to adapt to changing priorities with key judgement and decision making skills\nExhibits previous experience of written work in a communications role\nAble to interact effectively, create solutions, influence others and work diplomatically with a wide range of individuals\nProfessional approach, clean and well groomed at all times\nFriendly demeanour, positive and enthusiastic attitude with strong customer focus and ability to work independently\nHonesty, integrity, passion for hard work and achieving results and successful outcomes\nDemonstrated self-starter, with excellent attention to detail\nCreatively minded and has a desire to work in marketing and for the hospitality industry\nEnjoys working collaboratively and is a key team player with a “can do” attitude and thrives on a challenge\nGood understanding of Hilton, its core values and management structure\n\n

It would be advantageous in this position for you to demonstrate the following capabilities and distinctions:

\n\nPrevious experience of working in a marketing role for the hospitality industry\nAble to speak further key business languages\nQualifications or courses relating to creative, descriptive or effective writing\nExperience of working with media and design agencies\nEducated to College level with previous marketing experience\n\n

What will it be like to work for Hilton?

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The future of hospitality is bright at Hilton: a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more than 100-year history. Hilton is proud to have an award-winning workplace culture, and we are consistently named among one of the World’s Best Workplaces.

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We support the mental and physical wellbeing of all Team Members, so they can Thrive, thanks to innovative programs and benefits such as workplace flexibility, career growth and development, and our Go Hilton Team Member Travel discount program. Hilton prioritizes understanding and integrating our Team Members’ unique perspectives and voices—along with those of our Guests, Owners, Suppliers, and Partners—to cultivate a diverse and inclusive environment for all. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton!

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We are an equal opportunity employer and value diversity at our company. We will ensure that qualified individuals with protected disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions of his or her role, and to receive other benefits and privileges of employment. Please contact us to request accommodation.