The Digital Marketing Expert will lead end-to-end digital marketing initiatives, managing both internal and external projects. This role requires a creative, data-driven, and strategic thinker who thrives as an individual contributor, enjoys working autonomously, and is ready to get hands-on with all aspects of digital marketing.

Must have a minimum of  5 years relevant working experience.

Key Responsibilities

Paid Media Management:Manage all paid online advertisements such as Meta Ads, Google Display Network, LinkedIn Ads, and other platforms.Collaborate with agencies for media planning and buying.Must also be proficient in performance marketing with or without agencySocial Media Management (Organic & Paid):Oversee organic and sponsored social media campaigns across platforms.Handle community managementManage social media tools for CMS and social media listeningContent Marketing:Design and maintain a content calendar aligned with business objectives.Create and manage engaging content for various digital platforms.Ensure amplification of internal employer branding efforts through organic and paid posts.SEO & SEM:Manage Search Engine Optimization (SEO) and Search Engine Marketing (SEM).Strong knowledge of PPC campaigns and keyword strategies.Analytics & Reporting:Utilize web analytics tools to track performance and optimize campaigns.Provide insights and recommendations based on data analysis.Internal & External Communication Platforms:End-to-end management of platforms such as social media, website, and internal comm platforms

Required Skills & Attributes

Expertise in digital marketing strategies, tools, and trends.Strong knowledge of SEO, PPC, social media, and email marketing.Proficiency in web analytics tools (e.g., Google Analytics).Ability to design and execute content marketing strategies.Strong analytical skills and a data-driven mindset.Creative thinking and problem-solving abilities.Ability to work independently and thrive in an autonomous role.Comfortable managing multiple projects and getting hands-on with execution.