We are seeking a skilled and experienced Digital Marketing Manager for the AWS Industry Marketing team. The Digital Marketing Manager will play a critical role in activating marketing programs to drive brand awareness, generate demand for AWS services and solutions, support activation of marketing technology, and achieve business objectives. This position requires an understanding of marketing principles, project management skills, and a proven track record of success in activating multichannel marketing programs.

Key job responsibilities
- Marketing Program Activation: Deliver marketing program execution, tracking, and ongoing optimization. Develop detailed project plans, timelines, and deliverables to ensure successful implementation of marketing campaigns.
- Marketing Automation Support: Leverage marketing automation and digital marketing through the use of Marketo to develop emails, landing pages, campaign tracking, and lead flow operations for each program.
- LinkedIn channel management: Publish content on AWS for [Industry] LinkedIn pages aligned to industry content calendars, collaborating with industry marketing colleagues.
- Event landing page activation: Activate landing pages to capture registration for first-party events, and provide recommendations for event registration process.
- Marketing technology guidance: Partner with central marketing teams to advance use of marketing technology in AWS Industry Marketing aligned to automation and event marketing platforms
- Stakeholder Management: Collaborate with internal stakeholders, such as industry marketing leaders, sales teams, and executive leadership, to understand their needs and align strategies with their goals. Effectively communicate campaign plans, progress, and results to stakeholders.

A day in the life
This builder will focus on activating marketing programs developed by our industry-aligned marketing teams. Marketing programs will be activated by using tools such as Marketo, event registration, and campaign management software.

About the team
Our AWS Industry Marketing (AIM) team is comprised of teams focused on nine priority industries for the company. Within AIM, the team the candidate will join is our Digital, Campaigns, and Marketing Operations team, focused on digital strategy, planning, activation, lead flow processes, and reporting. We are a global team focused on delivering results for our business.

AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.

Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
 
Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. 

Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.