Brooklyn, NY, US
1 day ago
Digital Marketing Manager, Global Artist Marketing
About Amazon Music
Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.

Amazon Music is seeking an Digital Marketing Manager to lead integrated go-to-market artist campaign strategies and executions, including planning and creative, media briefs and driving execution with a cross-functional team of subject matter experts.


Key job responsibilities
• Partner with stakeholders from internal teams to rally resources and development needs
• Develop creative ways to engage artists with Amazon Music
• Partner with stakeholders from the industry to develop artist focused campaigns
• Manage high-impact artist events and campaigns that drive Amazon Music brand awareness
• Mobilize Amazon Music around new album releases, cross-site content initiatives
• Own the Go-To-Market strategy and develop and execute marketing plans for tentpole artist events including responsibility for measuring and analyzing the performance
• Document results and prepare business reviews
• Help define the success metrics and track campaign ROI
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