Digital Marketing Manager Responsibilities:

· Build our digital marketing roadmap

· Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency

· Measure ROI and KPIs and prepare budget

· Develop specific campaigns to create and maintain high levels of customer interaction

· Oversee our social media accounts

· Manage and improve online content, considering SEO and Google Analytics

· Forecast sales performance trends and act proactively to increase our market segment

· Strong understanding of how all current digital marketing channels function

· Solid knowledge of online marketing tools and best practices

· Hands on experience with SEO/SEM, Google Analytics and CRM software

· Familiarity with web design

· Excellent analytical and project management skills

· Strong team management and communication skills

· Financial skills for budgeting

· ROI analysis

· Web analytics

· Abandoned cart analysis tools

· Open and close email rates analysis

· Bounce rates analysis

· Domain authority site ranking research