Disney Entertainment Studios segment encompasses global entertainment media and content, including streaming. The Disney Entertainment Brand Digital Marketing team oversees digital programming development, strategy, planning, publishing, and operations for @Disney, @DisneyPlus (domestic and international), @MickeyMouse, @MinnieMouse, @TheMuppets, @DisneyPrincesses and Disney.com across digital and social platforms. Responsibilities include brand platform development, content creation, event strategies, digital brand marketing, corporate social responsibility amplification, studio title marketing campaign integration, and cross-line-of-business support.
A dedicated, dynamic, and passionate Digital Marketing Manager is needed for the Disney Entertainment Digital Marketing Team to help orchestrate global YouTube strategy & programming across The Walt Disney Company’s core brands and franchises. This role will be responsible for working with stakeholders within Studios to execute a cohesive digital strategic plan for core brands Disney, Star Wars, Marvel and Pixar and with stakeholders from across the company to ensure alignment to strategic priorities, content programming schedules, and more.
Candidates should be collaborative, creative, and organized, with a strong understanding of all digital platforms, especially YouTube. Additionally, the ideal candidate would have a background in digital or social video strategy and production. Candidates should be proactive, a strong team player, and possess excellent communication skills. The ability to adapt to processes, meet deadlines, and work with multiple stakeholders across business units within The Walt Disney Company is key.
Responsibilities:
Primarily focusing on Disney, Marvel, Star Wars, Pixar, Disney+ Made-for-Kids and General Audience YouTube channels, under the guidance of Sr. Manager, this role’s responsibilities include supporting Disney’s YouTube portfolio in the following areas:
Manage execution of digital campaigns and macro-level strategies considering brand voice, content volumes, creative themes, rollout strategies, and calendar prioritization
Manage development of overarching digital campaigns, macro-level strategies by brand, content volumes, creative themes, rollout strategies, and calendar prioritization in collaboration with Sr. Manager
Data input, updates, and maintenance of strategy and programming calendars using Airtable
Assist in strategic deliverables inclusive of copywriting, deck design, and research
Collaborate with internal teams throughout content development lifecycle
Assist in development of weekly, monthly, and quarterly updates to VP and Corporate Brand
Oversee the distribution of YouTube documents to relevant stakeholders as directed by team leadership
Assists in management of repository of all capability documents across Google Drive, Box, OneDrive/SharePoint
Help coordinate meetings across key stakeholders’ calendars
Collaborate on calendar planning with Brand & Title counterparts to ensure windowing alignment across the org
Collaborate with cross functional teams across Disney Entertainment, Global Marketing Strategy, Digital COE, and broader TWDC enterprise for campaign development and long lead planning that is aligned with Brand & Franchise priorities
Provide project status updates to VP and Corporate Brand
Oversees the management and updating of all team planning documents, strategies, presentations, and guidelines/process documents for global YouTube
Manages overarching programming calendars, communication, and Airtables ensuring deadlines are met for internal and external partners
Accountable for team quarterly team planning meeting agendas and action items
Manages repository of cross functional team meeting agendas domestically and internationally, including action items and delivery dates
Disseminate insights on platform updates and best practices for the capability and cross-network teams
Research projects as assigned by leadership
Maintain a database of noteworthy creators and vendors the teams can leverage
Assist in training and providing guidance to Jr. staff and interns
Basic Qualifications:
3+ years’ relevant experience with digital marketing for brand and entertainment properties
YouTube experience required, passion for the platform preferred
Demonstrates ability to prioritize, meet deadlines, make business decisions, and change course of action quickly
Demonstrates ability to advise on agency, vendors and contracts as needed
Experience working across multiple mediums – social media, digital placements, websites
Ability to work effectively in a fast-paced environment, juggling multiple projects and within a highly matrixed organization
Excellent interpersonal skills to ensure successful stakeholder interactions, strong working relations and the ability to interface with varied levels of management, senior peers and partners across varying teams
Experience in a highly collaborative environment with the ability to be open minded to feedback and always seeking out the best idea, not just their own idea
Participates in determining objectives of assignments. Plans, schedules and arranges own activities in accomplishing objectives and can delegate work appropriately
Outstanding communication skills, written and oral.
Demonstrate strong working knowledge & emerging media and new technology platforms.
Experience with visual storytelling, and producing compelling and engaging social content
A passion for YouTube, Disney, and brand stewardship
Demonstrate strong creative strategy, original and outside the box thinking
Openness to feedback with the ability to defend a strategy choice while respectfully managing revisions
Solution-oriented perspective that manages change well
Ability to manage time efficiently and work within a deadline-oriented environment
Ability to work flexible hours including nights and weekends
Willingness to try new things and gain new skills
Knowledge and understanding of social media KPIs
Ability to navigate a complex, matrixed organization
Preferred Qualifications:
Broad understanding of the role of social media in society today and its application to business
Advanced proficiency with Google, Microsoft Office Suite and Keynote is preferred
Experience with Airtable, Sprinkler, and Google Suite
Global stakeholder management experience
Education:
BA or BS in Journalism, Film, Marketing, and/or relevant field, or equivalent experience
The hiring range for this position in California is $94,200.00 to $126,200.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.