Santa Monica, CA, USA
131 days ago
Digital Marketing Manager
About NimbleNimble is a lean mean late stage startup and leader in the competitive CRM in the BB SasS landscape and located in Santa Monica CA Headed by relationship management and CRM pioneer Jon Ferrara the company is reimagining contact relationship management to help customer facing professionals like you to network cultivate relationships and drive business results Backed by investors including Google Ventures and Mark CubanOur Ideal CandidateWe are looking for a proven digital marketing growth expert who will help us seize the tremendous opportunity in front of us The ideal candidate will take the lead in developing and delivering successful long term digital marketing strategies and programs that drive pipeline and customer acquisition growth You are creative data driven an exceptional writer and proven leader who has experience aligning sales and marketing initiatives to build touchless scalable retail and partner programs that drive pipeline trial paid stayed in Nimbles key verticals You have high confidence relentless energy team DNA and unwavering optimismUltimately you should be able to drive all digital marketing efforts to achieve our business objectivesThis position may be remote but we encourage candidates to work in the Santa Monica office A skills proficiency test around desired skills will be provided during the interview processResponsibilitiesBuild our BB SaaS digital marketing roadmapOwn the audience growth strategy and work with marketing sales and product to develop clear and measurable quarterly and annual goalsWork closely with leadership to ensure consistent messaging throughout all digital marketing channels and partner channelsProvide forward thinking ideas and build strong digital presence to generate traffic growthDesign and execute digital advertising campaigns that deliver product trials and sales at an optimized price pointExperience in optimizing landing pages and user funnelsOptimize customer journey experience working with design development and marketing teams to ensure timely executionOptimize customer journey Liaise with Product Design and Sales and Marketing teams to increase client satisfaction through cohesive strategiesForecast budget measure ROI and monitor progress against KRs and act proactively to increase our market shareMonitor competition and provide ideas to stand outStay up to date with digital technology developmentsDesired SkillsMust have five to eight yearshands on digital marketing experience years digital marketing experience in a SaaS BBCRM experience a plusProven track record driving customer acquisition through advertising designing and implementing successful digital marketing campaigns and developing and optimizing the funnelAbility to synthesize unique use cases to develop unique CTAs and landing pages to test optimize and grow targeted trafficProficient in data analytics and status reports and effectively communicate insights gleaned from dataAccount Based Marketing ABM sales experience helpfulAbility to work in a fast paced environment handling multiple projects with tight deadlinesStrong analytical skills and an ability to interpret data to derive actionable insightsTechnically savvy with solid knowledge of online marketing tools and best practicesExperience Managing Google Adwords Bing Facebook LinkedIn etcProficiency of demand generation and other enterprise marketing automation software such as Hubspot Marketo Pardot etcSolid knowledge of website analytics tools eg Google Analytics Google Tag Manager Google Optimize and SEMRushExperience with AB and multivariate experiments to increase conversion ratesExtensive UIUX web design experienceExperience working or managing JIRA boardImpeccable attention to detail and strong organizational skills as well as excellent communication written and verbal skillsBS degree in Marketing Digital technologies or relevant field To Apply Please send your resume and one thing you find compelling about Nimble to emailprotected
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