About Arena Club: If you're fascinated by sports cards and memorabilia, your search ends here. Arena Club is pioneering the collectibles domain by introducing the first-ever digital card show. Spearheaded by 5x World Series Champion Derek Jeter and serial entrepreneur Brian Lee, Arena Club has developed a fully digital marketplace. This innovative platform is built on trust, transparency, and fun, featuring grading & authentication, vaulting, and digital pack openings for collectors to build and showcase their collections in a personalized online showroom from anywhere in the world. Role Overview: The Digital Marketing Manager at Arena Club will play a pivotal role in managing and optimizing our marketing strategies to ensure successful flash sales twice a week. The primary responsibility is to drive 20% month-over-month growth in sales by leveraging various digital marketing tactics including influencer partnerships, email marketing, pay-per-click (PPC) advertising, and more. Key Responsibilities: + Collaboration: Work with brand, digital, product, sales, and customer service teams to align marketing efforts across all business pillars. + Launch Planning: Create compelling sales themes, develop detailed launch plans, and strategize key dates, social media, CRM, and other touchpoints from pre-launch to post-launch. + Sales Analysis: Provide performance insights, create reports for cross-functional teams, and monitor campaign effectiveness to refine strategies. + Creative Campaigns: Collaborate with product and business leads to develop on-brand marketing campaigns that meet business objectives. + Data-Driven Reporting: Build reports from campaign data to guide future marketing efforts. + Site Optimization: Use insights to improve site performance and user experience, increasing conversions. + Creative Deliverables: Oversee production of graphics, videos, and copy to create engaging, high-quality content. + Coordination: Manage projects with designers, influencers, and partners, ensuring clear briefs, feedback, and timely delivery. + Go-to-Market Planning: Lead launch execution, focusing on customer journey mapping and personalization to drive conversions. + Testing: Manage testing before launches to resolve issues and ensure smooth rollouts. + Asset Management: Oversee asset creation for site launches and campaigns, ensuring everything is on-brand. Qualifications: Experience: + 2-5 years in digital marketing with a strong track record of driving sales and growth. + Proven experience in digital marketing and e-commerce. + Extensive experience with Google Analytics and other analytical tools. + US professional sports fan. + Trading card collector; hobbyist preferred. Skills: + Strong analytical skills with the ability to utilize data-driven insights. + Excellent collaboration and communication skills. + Creative mindset with the ability to ideate and execute compelling marketing strategies. + Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously. + Experience managing freelancers and third-party vendors.