Description We are in the process of hiring a Digital Marketing Manager to join our team in Bloomington, Minnesota. In this role, you will be instrumental in managing intricate projects that require a blend of creativity and data-driven decision-making. Your comprehensive understanding of the advertising landscape will be key to delivering exceptional results in the Marketing/PR industry. Responsibilities: • Provide leadership and guidance to the digital marketing department, setting clear expectations and fostering a culture of continuous improvement. • Collaborate in the planning, development, and execution of digital marketing strategies for clients. • Take accountability for marketing technology tools and platforms, ensuring their effective utilization. • Manage a diverse portfolio of clients, ensuring projects remain on scope, within budget, and on schedule. • Contribute to the expansion of the digital marketing department's service offerings. • Design and implement comprehensive marketing strategies to increase client awareness. • Establish benchmarking systems for tracking, reporting, and analyzing Key Performance Indicators (KPIs) and initiatives. • Provide support to the team in executing client engagements. • Prioritize tasks effectively in a dynamic work environment. • Support sales efforts to foster partnerships and client relationships. Requirements • Minimum of 5 years of experience in a similar role within the Marketing/PR industry • Proficiency in using Facebook Insights for data analysis and campaign tracking • Experience in developing and executing successful campaigns on Google Ads • Strong analytical skills with a focus on Google Analytics for website and campaign performance analysis • Proven experience in planning, executing, and tracking digital marketing campaigns • Excellent understanding of digital marketing concepts, strategies, and best practice • Strong leadership skills with the ability to manage and inspire a team • Exceptional communication and interpersonal skills • Ability to work in a fast-paced, deadline-driven environment • Relevant degree in Marketing, Business, or related field preferred. Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .