Responsibilities:
1. work out yearly digital media communication strategies with clear and aligned objectives, establish proper media and content matrix to cover consumer journeys, support brand and business growth.
2. support line manager to create, develop and utilize social media & digital presence for strategic brands, lead digital communication plan and execution
3. set up a yearly digital content calendar, dynamic manage and optimize contents/ads to optimize performance.
4. Identifying right platform to invest and grow, plan and monitor digital presence, the necessity of having presence at designated platform
5. Work closely with E-Commerce sales team to keep all info on the same page, achieve better performance across multiple channels and customer touch points
6. Measure and report performance against goals (ROI and KPIs), improve conversion rates.
7. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate commitments.
Requirements:
Minimum 8 years digital marketing experience with an international lifestyle brand/home appliance brand
Solid digital media experience from consumers goods environment, social media content generation or ecommerce marketing experience is a plus
Good strategic thinking as well as digital planning, writing skills
Strong commercial marketing sense and be insightful on consumer understanding
A high degree of personal presence with good networking, influencing and communication skills
Good negotiation and strong social skills
Objective and result orientated/Priority setting and follow up/Good time management
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.