The Repulse Bay is seeking for a Digital Marketing Manager for developing and executing our digital marketing strategy to ultimately increase revenue.
Report to Director of Brand and Communications Shape and execute our digital marketing strategy, driving engagement and revenue across our diverse offerings Highly competitive total remuneration package on offer
Key Accountabilities
Develop a comprehensive digital marketing strategy encompassing all online marketing efforts for the Complex, including traffic and revenue generation programs via SEO, SEM, email, display, website, app, and other online mechanisms. Manage digital content, including maintaining and updating content on the app and website, creating dedicated landing pages, and assisting with videography and photography. Devise and implement effective performance marketing strategies, set goals, leverage data, and optimize campaigns to drive online conversions. Assimilate data from multiple sources, measure key performance metrics, and draw actionable conclusions that can be measured and reported. Spearhead innovation to improve the digital journey and engagement (Web/App UI/UX), workflow efficiency, and accuracy. Develop creative digital marketing ideas and content, perform effective SEO, and carry out A/B tests. Coordinate with internal and external customers (OTA, digital agencies) to create engaging and high-performing marketing content and programs. Identify, apply, and share industry trends and insights to optimize campaign performance. Manage the budget and pacing, providing data-based rationale for recommendations. Perform other related duties as assigned.
General Requirements
Degree holder in Marketing, Communications, Business, Creative Media or related disciplines. Minimum 8 years’ experience in digital marketing or a related field required. Proven track record in managing digital advertising platforms such as Google Ads and Meta Ad Manager. In depth knowledge of integrated marketing and digital disciplines. Knowledge in graphic design and video editing is a plus. Result-oriented with excellent analytical thinking on data and metrics Creative and passionate about digital marketing, with strong communication skills.
We are delighted to receive your resume for further consideration and will communicate directly with suitable qualified applicants.
About The Repulse Bay
The Repulse Bay first opened its doors on New Year’s Day 1920 and quickly became the location for Hong Kong’s high society. Today, The Repulse Bay’s residential complex offers luxury apartments as well as state-of-the-art recreation facilities with two award-winning restaurants against a breath-taking view of the sea. Our shopping arcade features a broad range of boutiques and lifestyle facilities to satisfy the most discerning shoppers.