Description Digital Marketing Manager Contract (Maternity Leave) Hybrid About the Role We are seeking a highly motivated and experienced Digital Marketing Manager to join our team on a contract basis to cover maternity leave. In this role, you will be responsible for developing and executing digital marketing strategies to drive product sales and awareness. You will work closely with cross-functional teams, including product marketing, creative, and sales, to achieve marketing goals. Responsibilities: + Develop and execute digital marketing campaigns across various channels, including social media, search engine marketing (SEM), email marketing, and display advertising. + Manage paid social media campaigns on platforms such as Facebook, Instagram, and TikTok, including budget allocation, campaign performance tracking, and optimization. + Conduct keyword research and manage pay-per-click (PPC) campaigns on search engines like Google and Bing. + Develop and implement email marketing campaigns, including segmentation, personalization, and A/B testing. + Track and analyze campaign performance using key metrics such as website traffic, conversion rates, and return on investment (ROI). + Generate reports and provide insights to stakeholders on campaign performance and identify areas for improvement. + Stay up-to-date on the latest digital marketing trends and technologies. + Collaborate with product marketing teams to develop and execute go-to-market strategies for new product launches. + Support the development of compelling digital marketing content, including website copy, social media posts, and video scripts. + Manage the day-to-day activities of social media communities and respond to customer inquiries. Requirements Qualifications: + 4-7 years of experience in digital marketing with a strong focus on product marketing and sales. + Proven experience in managing and executing successful paid social media campaigns. + Experience with search engine marketing (SEM) and pay-per-click (PPC) advertising. + Strong understanding of email marketing best practices, including segmentation and personalization. + Experience with website analytics tools such as Google Analytics. + Excellent written and verbal communication skills. + Strong analytical and problem-solving skills. + Ability to work independently and as part of a team. + Experience with project management tools is a plus. + Experience in the retail industry is a plus. Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .