Description Robert Half Marketing & Creative is looking for a Digital Marketing manager for one of our clients! This position is 100% remote contract opportunity. We are offering a long-term contract employment opportunity for a Digital Marketing Manager to join our team. In this role, you will be responsible for overseeing large client campaigns, managing social media and Google search campaigns, and coordinating with our third-party agency handling our display ads. You will also be tasked with analyzing multi-platform analytics to optimize campaigns and present findings to clients. Job Summary We are looking for a data-driven and strategic Digital Marketing Manager to oversee the planning, execution, and optimization of our programmatic advertising campaigns across various channels. The ideal candidate will have in-depth knowledge of DSPs, a proven track record of managing successful digital ad campaigns, and the ability to interpret data to make informed decisions. Key Responsibilities Campaign Strategy & Execution: + Develop, implement, and manage programmatic advertising strategies to achieve business goals. + Create, launch, and monitor campaigns across various DSP platforms (e.g., Google Display & Video 360, The Trade Desk, Amazon DSP, etc.). Performance Optimization: + Continuously analyze campaign performance metrics and optimize for improved ROI and KPIs. + Conduct A/B testing, audience segmentation, and creative optimizations to enhance campaign performance. Analytics & Reporting: + Track and report on key performance metrics, providing actionable insights and recommendations. + Deliver detailed post-campaign analysis to identify successes, challenges, and opportunities. Budget Management: + Manage campaign budgets effectively, ensuring spend aligns with strategic objectives. + Identify cost-saving opportunities without compromising results. Collaboration: + Partner with creative, content, and sales teams to align marketing efforts with overarching brand goals. + Communicate effectively with internal stakeholders and external partners regarding campaign performance and recommendations. Industry Research: + Stay up-to-date with emerging trends, tools, and technologies in programmatic advertising and digital marketing. + Recommend innovative strategies to stay ahead in the competitive landscape. Requirements Qualifications + Bachelor’s degree in Marketing, Advertising, Business, or a related field. + 3+ years of experience in digital marketing, with a focus on programmatic advertising and DSP platforms. Technical Skills: + Proficient in DSP platforms like Google Display & Video 360, The Trade Desk, Amazon DSP, etc. + Strong understanding of campaign tracking, measurement tools, and analytics platforms (e.g., Google Analytics, Tableau). + Familiarity with ad tech tools such as DMPs, SSPs, and tag management systems is a plus. Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .