About Rimini Street, Inc.

Rimini Street, Inc. (Nasdaq: RMNI), a Russell 2000® Company, is a global provider of end-to-end enterprise software support, products and services, the leading third-party support provider for Oracle and SAP software and a Salesforce and AWS partner. The Company has operations globally and offers a comprehensive family of unified solutions to run, manage, support, customize, configure, connect, protect, monitor, and optimize enterprise application, database, and technology software, and enables clients to achieve better business outcomes, significantly reduce costs and reallocate resources for innovation. To date, over 5,500 Fortune 500, Fortune Global 100, midmarket, public sector, and other organizations from a broad range of industries have relied on Rimini Street as their trusted enterprise software solutions provider. To learn more, please visit riministreet.com, and connect with Rimini Street on Twitter, Instagram, Facebook and LinkedIn. (IR-RMNI)

Digital Marketing Manager

Position Summary

Our Digital Marketing Manager will plan, build, execute, test and report on SEM, Remarketing, Prospecting/Display, Native and Social Media paid campaigns across all channels, lines of business, and geographies. This is an important, visible role within the marketing team and will work heavily with Rimini Street global teams and be responsible for knowing and understanding industry best practices in order to build effective B2B campaigns. This role must be able to understand metrics and reporting on all campaigns and provide actionable insights to increase ROI. Must also be a great communicator and presenter.

Essential Duties & Responsibilities

Organize, plan, build, execute, test and report on SEM, Remarketing, Prospecting/Display, Native and Social Media paid campaigns across all channels, lines of business, and geographies.This important, visible role within the marketing team will work heavily with Rimini Street global teams and be responsible for knowing and understanding industry best practices in order to build effective B2B campaigns.This role must be able to understand metrics and reporting on all campaigns and provide actionable insights to increase ROI.Must be a great communicator, storyteller and presenterWork with agencies and in-house creative and content developers to plan and build paid concepts, copy and offers that are compelling to target audiencesCreate paid campaigns that support both awareness and demand generation programs including strategic thinking about the best mix for the company.Manage paid programs across all digital channelsContribute to a disciplined and metrics-based approach to measure effectiveness and campaign KPIs and ROI tied to business objectives and be able to communicate to the teamDefine, build, and interpret actionable closed-loop reporting dashboards together with demand-based analytics team from a response to a won account.Analyze ongoing performance metrics; prepare and communicate reports on a weekly and monthly basis and provide actionable insights and data-driven recommendations Serve as a digital marketing subject matter expert, keeping on top of trends, best practices, and changes in the media space in our international regionsWork closely with other marketing teams to ensure alignment (campaigns, content, PR, solutions marketing, website, creative services, etc.)Develop and manage localized content for SEAGC markets with local portals and platformsTeam up with web SEO and campaigns to drive traffic and leads for the international market

  

Education

Bachelor's degree in Marketing, Business or a related field

Experience  

Experience in B2B advertising, paid search, remarketing, prospecting/display, third party media buying and paid social media (specifically LinkedIn PPC)Exceptional communication skills and be able to create and present to stakeholders on the best practices, value and ROI of our paid campaignsA successful track record of creating and executing paid campaigns internationallyEffectively communicate, educate and demonstrate the value of digital marketing to our international stakeholdersExperience managing large B2B, multi-product, global campaignsProven ability to be both strategic and execution focusedMust be highly motivated, energetic, collaborative, and positiveAttention to detail with excellent organizational skills, superior time management, and the ability to work independently and with teams.Flexibility to adapt to constant change

Skills  

3-5 years of direct experience in managing paid media/digital marketing in the B2B spaceMust be able to use Google Analytics, Marketo, Salesforce, Google Ad Tools, CMS systems and project management tools.Must be able to work with international teams in an ongoing basisStrategic marketing plan development and project management skillsStrong written and verbal communication skills with ability to communicate at a business and strategic levelStrong analytical skills and ability to draw conclusions and determine strategies based on performance and financial dataExperiences in lead gen, awareness building, brand and KPIsEnglish and Mandarin essential – excellent verbal and writtenExperience working with and managing a digital agency a plusMust be a great communicator, storyteller and presenterExperiences in event managements a plus