Job Description:

Summary

The Digital Marketing Manager will work with the Marketing Director to lead the growth of the Champion Petfoods brands Acana and Orijen for China market, working closely with the Champion Petfoods Marketing and Sales team implementing winning digital marketing campaigns through owned and third party channels – across Social Media, Digital PR, Influencers and Websites amongst others.

He/She will be leading the definition and execution of best-in-class commercial e-commerce activation across Direct Accounts and Distributors’ markets. The ideal candidate will have first-hand experience in e-commerce executions, with a commercially minded attitude.

The Digital Marketing Manager will support the consumer marketing plans and their roll out in the China to raise brand awareness and prompt consideration with premium dog and cat shoppers.

A strong self-starting can-do attitude will be crucial for the successful candidate. Experience with consumer goods and agency experience

What are we looking for?Education:   Bachelor’s or Master’s in Marketing, Business or Related                                          Experience: 5 years+ plus experience in Digital marketing, E-commerce or Brand Marketing in relevant industries.Other: digital experience is a must – e-commerce, social media/SEM/influencers managementLanguages: Fluent English, Chinese

What will be your key responsibilities?Drive consumer marketing activation & strategy across digital channelsManage agencies to maximize marketing budget effectivenessCreate efficiencies with campaigns and assets to benefit the China marketEstablish strong relationships with internal and external stakeholdersExcite and motivate the team and distributors amplifying best practices in digital marketingCo-lead activation toolkits producing actionable plug-and-play activation programs, localizing global assets and campaignsSuccessfully enabling the launch of innovation in market through digital marketingMonitoring activation programs, key spends & KPIsCollect best practices and competitive insightsAgency Partner Relationship requiredSupports Budget managementWork with our Customer Care Team regarding Pet Lover inquiries & community management

What can you expect from Mars?Work with diverse and talented Associates, all guided by the Five Principles.Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.Systematic learning and development support from day one, including access to our in-house Mars University.An industry competitive salary and benefits package, including company bonus.

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.