Do you want to help create the future of healthcare? Our name, Siemens Healthineers, was selected to honor our people who dedicate their energy and passion to this cause. It reflects their pioneering spirit combined with our long history of engineering in the ever-evolving healthcare industry.
We offer you a flexible and dynamic environment with opportunities to go beyond your comfort zone in order to grow personally and professionally. Sound interesting?
Then come and join our global team as Digital Marketing Manager (m/f/d) to create impactful B2B digital marketing campaigns.
Choose the best place for your work – Within the scope of this position, it is possible, in consultation with your manager, to work mobile (within Germany) up to an average volume of 60% of the respective working hours.
This position is temporary for 12 months with option to extend.
Your tasks and responsibilities:
You collaborate with the Global Business Lines of Diagnostic Imaging to create data-driven digital campaigns that deliver measurable business impactThe co-creation of end-to-end customer journeys for product launches and retention campaigns targeting our installed base is also part of your jobYou identify opportunities to enhance sales effectiveness through digital channels and hybrid approachesYou track performance and monitor conversion rates of digital channels and summarize your observations and recommendations into reportsThe monitoring and communication of trends and developments in Digital and Account based Marketing, providing valuable insights to the organization is also one of your tasksYou proactively engage relevant functions, moderate cross-functional workshops, and co-create solutionsYou leverage your understanding of trends and correlations to address key KPIs such as traffic, conversion and revenueTo find out more about the specific business, have a look at https://www.siemens-healthineers.com/products-services
Your qualifications and experience:
You successfully completed your studies with a focus on marketing or in a comparable disciplineYou have many years of relevant strategic and practical professional experience in the field of customer journey management and implementation and have successfully implemented corresponding projects autonomouslyYou have a successful track record in managing projects without disciplinary responsibility in complex matrix organizations. You understand their dynamic and are particularly enthusiastic about the management of cross-functional interfaces using agile methodsYou are an expert, but you can also clearly articulate your recommendations to an executive audience with the right level of abstraction while keeping the essence of your message intactExperience in the healthcare industry and B2B marketing is a clear asset
Your attributes and skills:
Our global team:
Siemens Healthineers is a leading global medical technology company. 66,000 dedicated colleagues in over 70 countries are driven to shape the future of healthcare. An estimated 5 million patients across the globe benefit every day from our innovative technologies and services in the areas of diagnostic and therapeutic imaging, laboratory diagnostics and molecular medicine, as well as digital health and enterprise services.
Our culture:
Our culture embraces different perspectives, open debate, and the will to challenge convention. Change is a constant aspect of our work. We aspire to lead the change in our industry rather than just react to it. That’s why we invite you to take on new challenges, test your ideas, and celebrate success.
Check our Careers Site at https://www.siemens-healthineers.com/de/careers
As an equal opportunity employer, we welcome applications from individuals with disabilities.
Wish to find out more before applying? Contact us: +49 (9131) / 17 – 1717, if you wish to discuss any initial questions with our recruitment team. The contact person handling this job ad is Janina Blatt.
We care about your data privacy and take compliance with GDPR as well as other data protection legislation seriously. For this reason, we ask you not to send us your CV or resume by email. We ask instead that you create a profile in our talent community where you can upload your CV. Setting up a profile lets us know you are interested in career opportunities with us and makes it easy for us to send you an alert when relevant positions become open. Click here to get started.
Siemens Healthineers Germany was awarded the Great Place to Work® certificate.