The Digital Marketing Operations Manager is responsible for overseeing and driving digital initiatives that bridge marketing and operational goals. This role emphasizes website management, including leading migration efforts to consolidate legacy sites into new platforms, while implementing SEO standard processes to improve user experience, performance, and search engine visibility. After the migration, the role will continue to focus on maintaining and improving digital platforms to meet evolving business needs.

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In this Role, Your Responsibilities Will Be:

Coordinate and implement website migration projects, ensuring a smooth transition of content, functionality, and data to new platforms. Design and implement comprehensive SEO strategies to increase organic traffic, elevate search rankings, and strengthen the company’s digital presence. Collaborate with cross-functional teams, including marketing, IT, and external vendors, to align digital strategies with organizational goals. Analyze website performance metrics to identify areas for improvement and implement solutions to improve user engagement and site efficiency. Manage the ongoing optimization and maintenance of digital platforms, addressing updates, improvements, and technical requirements. Build and maintain a roadmap for the continuous improvement of digital assets post-migration. Oversee the integration and implementation of marketing technology platforms, such as CMS, CRM, and marketing automation tools. Plan, implement, and deliver digital marketing programs that align with business objectives. Stay updated on industry trends, emerging technologies, and digital marketing standard processes. Provide regular updates and comprehensive reporting on website performance, SEO results, and digital marketing initiatives. Who You Are:
You are required to maintain frequent interactions with a broad collaborator network. You are effective in a variety of communication settings; one on one, small and large groups or among diverse styles and position levels. You persist in accomplishing objectives despite obstacles and setbacks. You settle differences in productive ways with minimum noise.    For This Role, You Will Need: Bachelors in Marketing, Communications or Business Administration 7+ years digital marketing experience Strong project management skills Strong communication skills  Authorized to work in the United States without sponsorship now and in the United States now and in the future.  We do not provide sponsorship.
  Preferred Qualifications that Set You Apart: MBA preferred   Experience working in a matrixed organization    Our Offer To You:

We recognize the importance of employee wellbeing and know that to do your best you must have flexible, competitive benefits plans to meet you and your family’s physical, mental, financial, and social needs.  We provide, a variety of medical insurance plans, with dental and vision coverage, Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition, and much more. Our culture prioritizes work-life balance and offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave. ​

At Emerson, we are committed to encouraging a culture where every employee is valued and respected for their outstanding experiences and perspectives. We believe a diverse and inclusive work environment contributes to the rich exchange of ideas and diversity of thoughts, that encourages innovation and brings the best solutions to our customers. ​

This philosophy is fundamental to living our company’s values and our responsibility to leave the world in a better place.  Learn more about our Culture & Values and about Diversity, Equity & Inclusion at Emerson.

Our training programs and initiatives focus on end-to-end development, from onboarding through senior leadership. We provide a wide range of development opportunities, including face-to-face and virtual training, mentorship and coaching, project management, and on-the-job training​.

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