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The Role\: Digital Marketing Operations Specialist

What will you do?

Digital marketing specialist’s role is to design, create and deliver marketing campaigns to support Pacific team. Responsibilities typically include\: - developing, managing, and delivering campaigns using Salesforce and other adhoc reporting requests.

Roles and Responsibilities

·  Support the regional team in developing and implementing automated marketing campaigns using marketing automation platforms

·  Collaborating with Digital Customer Experience team, marketing, sales, and other teams to ensure effective use of automation tools ensuring global alignment for updates and best practices

·  Developing, managing, and designing layouts of digital communications such as presentations, events, and content creations.

·  Planning, development, and execution of digital programs and campaigns

·  Drive overall Marketing department efficiency by establishing key operational analysis and facilitating a diverse range of business process improvement projects.

·  Partner with other Marketing Operations roles to manage the data, processes, and systems to make the Marketing engine as efficient as possible.

·  Support operational analysis and process development in a wide variety of marketing related roles and across a significant number of systems.

·  Actively support data cleaning and data enrichment projects.

·  Data mine, structure, and standardize information to establish operational controls and proactively identify key areas of opportunities.

·  Utilize project management and change management expertise to drive strategic transformational programs across the commercial organization.

·  Make operational data, business processes, and existing tools accessible and sustainable so they become engrained across the Digital Marketing group.

Qualifications\:

·  Bachelor’s degree in Business, Mathematics, Computer Science, Economics or other related technical field

·  At least 3 years of experience or more in performing market research, with strong working knowledge in marketing campaigns

·  Proficiency in Digital Marketing Platforms (Salesforce and others) and Excel.

·  Knowledge in SQL queries inside Salesforce to manage audience

·  Flexible / Adaptable / Good collaborator

·  Consciously adopts best practices and applies performance tuning

·  Strong problem solver, able to investigate and resolve issues independently

·  Analytical and independent problem solver. Meticulous with high attention to detail

·  Strong communicator with ability to talk through data/technical details and business/layperson details