About the Media Incubation Activation team at HP

The Media Incubation Activation is HP’s in-house digital marketing team that provides advisory, strategic, and operational paid marketing services to support the business and HP Store’s goals. The team fosters a culture of best practices and collaboration across HP marketing teams, Omnichannel teams, stakeholders and uses data-driven insights to inform decision-making across the business.

Expected Responsibilities:

Execute and manage SEM, PMAX and Demand Gen campaigns for both seasonal and non-seasonal campaigns across HP online storeRoutinely update ad creative and/or ad extensions based on marketing calendar, seasonal promotions, and the latest discounts or coupon offersConduct weekly or monthly campaign optimization tasks including but not limited to ad copy testing, keywords inclusion or exclusion, and product SKU additionRun tests, analyze results, and clearly communicate learnings across local marketing teams and greater HP Store organizationMeasure and evaluate current campaigns performance against quarterly business goals/targets and channel investment decisions to maximize return on investmentGenerate weekly, monthly, and quarterly campaign performance reports on regular cadence

What you will need:

Bachelor’s degree in a discipline with analytical or quantitative focus is preferred i.e. Information Systems, Computer Science, Economics, Mathematics or related fields2+ years of hands-on experience in Paid Search campaigns (Google and Bing) ; Performance-focused campaign experience is a plusPreferred experience with 3rd-party campaign and bidding management platforms e.g. Google SA360, Marin Software, or Skai (formerly Kenshoo)Proficiency in Microsoft Excel, pivot tables and/or Power Pivot; comfortable manipulating basic datasetsGoogle Ads, Bing Ads and SA360 certification is mandatoryPositive attitude and willingness to work in fast-paced environment is a mustHighly detail-oriented with proven project management and organizational skillsAbility to link interactive plans and activities to business resultsStrong analytical, problem identification + solving skillsStrong written and verbal communication skillsFluent in English

Why HP Australia?

Australian Market Leader across PC & PrintA wide and varied product portfolio to marketRecognised globally as an Employer of Choice and certified as a Great Place to Work 2023Cultivates and encourages a diverse and inclusive culture with multiple Business Impact GroupsGold Level, Skilled Workplace Accreditation from Mental Health First Aid AustraliaMarket Leading Mentoring ProgramRecognised and one of the world’s most sustainable companiesWellness ProgramsFlexible work environmentSupportive team cultureAlso encourage Aboriginal and Torres Strait Islander people looking to start or continue their career in HP.

Thanks for taking the time to review our available position, if you think it is a match for your experience and interests please apply today – we are eager to learn more about you!

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