Additional Locations: none

Primary Locations: OH, Kent, 1500 N. Mantua St., 44240 

Requisition ID: 206095

Position Overview

Digital Marketing Specialist 

Davey is seeking a dynamic and results-driven Digital Marketing Specialist to join its marketing team. The ideal candidate will have experience in developing and executing digital marketing campaigns across paid social channels and digital advertising networks, with a focus on awareness, lead generation and conversion. This role requires expertise in audience targeting, campaign setup, ongoing management, and reporting. 

The ideal candidate will function well while managing individual assignments but is able to collaborate well with a team on larger initiatives. It is necessary for this position to excel at meeting deadlines while keeping multiple projects moving forward simultaneously. Attention to detail and exceptional personal and professional organization is a must. 

Job Duties

Digital marketing responsibilities include: 

Campaign Management: 

Coordinate the setup, tracking and ongoing management of campaigns on paid social channels and digital ad platforms.  Implement and optimize campaigns based on audience targeting best practices, keyword strategy and established business objectives. 

Campaign Monitoring and Optimization: 

Regularly monitor and optimize campaigns using data from Google Analytics as well as in platform reporting.  Provide frequent reporting updates to stakeholders, highlighting key metrics, insights and opportunities. 

Budget and Partner Management: 

Effectively oversee budgets for specified digital marketing campaigns.  Proactively manage partner relationships and project work from genesis to completion. 

Market & Competitive Research 

Continuously monitor emerging digital marketing trends and technologies to identify opportunities for improvement.  Conduct research on competitors’ digital marketing strategies, including website content, paid advertising campaigns, SEO tactics, etc.  Qualifications Has excellent communication skills.  Has at least 2-3 years prior experience in digital marketing.  Proven expertise in coordinating and managing digital marketing campaigns across multiple platforms.  Strong track record of success with audience targeting, campaign optimization, and reporting.  Experience with Google Tag Manager and Google Analytics  Ability to conduct keyword research based on SEO and business goals.  Proficient at managing external partners in various areas of digital marketing.  Effective budget management ability.  Strong understanding of AI technology and the ability to leverage AI tools and insights to enhance audience targeting, content optimization, and overall campaign effectiveness.  Ability to utilize programmatic buying platforms to automate and optimize digital media buying decisions 

 

Additional Information

What We Offer: * 

Paid time off and paid holidays  Opportunities for advancement  All job specific equipment and safety gear provided  401(k) retirement savings plan with a company match  Employee-owned company & discounted stock purchase options  Group Health Plan  Employee referral bonus program  Locations throughout US in major cities and desirable areas  Career Development Program supported by Industry Expert Safety Specialists & Skills Trainers  Scholarship Program for Children of Employees  Charitable matching gift program 

*all listed benefits available to eligible employees  

Company Overview

Invest in your future. Join one of the largest employee owned companies in the nation!  Davey has a unique culture that focuses on the open exchange of ideas, community partnerships, a commitment to safety, and delivering unrivaled client service while acting as industry leaders in horticultural and environmental services.

 

Divisional Overview

The Davey Tree Expert Company is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to protected class, including race, color, religion, sex, pregnancy, sexual orientation, gender identity or expression, national or ethnic origin, marital or familial status, disability, status as a protected veteran, status as an Aboriginal or Indigenous person, or other classification protected by law.

The Davey Tree Expert Company provides research-driven tree services, grounds maintenance and environmental consulting for residential, utility, commercial and environmental partners in the U.S. and Canada. We care about our clients, each other and the world around us. We offer the resources, size and stability of a big company while maintaining the culture, entrepreneurial spirit and feel of a small one. We invest in our employees by offering industry-leading training, technology and benefits that lead to a rewarding and safe work experience at all levels. Wherever you want to grow your career, there’s a place for you at Davey. To learn more, visit Davey.com.

Accommodations: If requested by employee or otherwise as required by law, reasonable accommodations will be made to enable employees with disabilities to perform essential job functions.

If you need assistance at any time, please contact us at 1-877-411-7601 or at Recruiting@davey.com.

Employment Type: Permanent 
Job Type: Full Time 
Travel Expectations: Up to 25%