Casablanca, Casablanca, Mexico
12 hours ago
Digital Marketing Specialist – Marketing Automation – Beyond Distribution
Position:Digital Marketing Specialist – Marketing Automation – Beyond Distribution

Job Description:

About Us

Arrow’s Enterprise Computing Solutions (ECS) is a globally recognized technology leader specializing in value-added distribution, business consulting, and digital enablement services. We collaborate with leading technology manufacturers to deliver cutting-edge solutions that drive business growth. Our digital marketing team plays a key role in shaping our global marketing strategy, ensuring innovation and impact across all customer touchpoints.

What You Will Be Doing

As a Digital Marketing Specialist – Marketing Automation - Beyond Distribution, you will be responsible for designing, executing, and optimizing marketing automation campaigns to engage end-user customers and drive business growth. Your key responsibilities will include:

Developing and executing email marketing campaigns, including segmentation, testing, and deployment.

Managing marketing automation integrations with CRM while ensuring compliance with established processes.

Analyzing campaign performance metrics, identifying insights, and implementing improvements.

Researching and applying best practices in marketing automation to enhance engagement and conversion.

Conducting A/B testing to optimize productivity, conversion rates, campaign ROI, and sales impact.

Supporting key marketing operations, including lead nurturing, lead scoring, segmentation, and data management.

Collaborating with creative and marketing teams to bring strategies to life through innovative digital execution.

Who We’re Looking For

Proven experience in digital marketing execution and hands-on expertise in marketing automation.

Strong knowledge of CRM integrations and marketing automation platforms.

Analytical mindset with the ability to interpret campaign performance data and optimize strategies.

Experience with A/B testing and data-driven decision-making.

Excellent communication and project coordination skills to work cross-functionally with different teams.

What’s in It for You?

Full permanent contract with a competitive salary.

Comprehensive social benefits, including CNSS, CIMR, and health insurance.

A collaborative and dynamic team environment with passionate professionals.

A work culture where you can make a real impact.

The opportunity to work within an international organization that is recognized globally in its sector.

This role reports to the Digital Marketing Manager and offers an exciting opportunity to drive innovation and play a key role in our global digital marketing strategy.

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Location:MA-Casablanca, Morocco (Boulevard Al Quods)

Time Type:Full time

Job Category:Marketing and Communications
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