Description Robert Half Marketing & Creative is looking for a Digital Marketing Specialist for one of our clients in Charlotte, NC! Position Overview: We are seeking a highly motivated and innovative Digital Marketing Specialist to join our team. The ideal candidate will be responsible for creating, implementing, and managing online marketing strategies to drive brand awareness, customer engagement, and lead generation. This role requires a strong understanding of digital marketing channels, analytics, and tools, as well as creative and data-driven decision-making abilities to optimize campaign performance. Key Responsibilities: + Develop and execute digital marketing campaigns across various platforms, including search engines, social media, email, and websites. + Optimize website traffic through effective search engine optimization (SEO) and paid search campaigns (SEM), ensuring content is optimized for discoverability. + Collaborate with the content team to develop engaging material for websites, blogs, social media, and other online platforms. + Oversee social media strategy, including audience engagement, measuring results, and running targeted ad campaigns. + Analyze campaign performance using analytics tools (Google Analytics, social media insights, etc.), providing recommendations and adjustments to improve results. + Monitor industry trends and emerging technologies to ensure the organization remains competitive. + Partner with design, product, and sales teams to align on campaign objectives and business goals. Requirements Required Skills and Qualifications: + Bachelor’s degree in Marketing, Communications, Digital Media, or a related field. + 2-4 years of experience in digital marketing; agency experience is a plus. + Proficiency in digital marketing tools and platforms such as Google Ads, Facebook Business Manager, HubSpot, etc. + Strong knowledge of SEO, SEM, and analytics tools like Google Analytics. + Familiarity with content management systems such as WordPress. + Basic graphic design skills or familiarity with design tools like Canva or Adobe Creative Suite are a plus. + Excellent writing skills with the ability to craft engaging digital content. + Strong analytical skills to interpret data and optimize campaigns. + Effective project management and organizational skills. + Excellent communication and collaboration abilities. Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .