Position Information Posting Number 20112978 Position Title Digital Marketing Specialist FTE 1.0 Position Type Staff Department Marketing & Communications Position Summary Information Job Summary/Basic Function About This Role: The social networking Specialist will report to the associate director of creative services and collaborate with university marketing staff. The person in this role will understand the big picture on how technology can be leveraged to support university and aligned marketing communications goals. The candidate is responsible for digital marketing content engagement and demand generation including building, managing, and regularly optimizing digital marketing campaigns and managing all university social media accounts. The candidate will oversee the methodology, testing, analysis and reporting of digital campaign performance and communication of results. What You’ll Do – Position Responsibilities: + Manage all Lamar University social media accounts across various platforms, including those for the University President + Research and develop strategies to engage the Lamar University community and public by creating content calendars for all social media platforms + Maintain and enforce the university’s social media policy to ensure all social media accounts align with university branding + Analyze social media trends and track modern technologies + Assist in direction of content creation and collaborate with marketing team to ensure all digital campaigns align with university branding. + Assist with the set up and optimization of digital ad campaigns to promote Lamar University to target markets. + Measure and report on performance of digital marketing campaigns. + Manage google ads and google analytics to deliver strong campaigns and report on key insights for performance improvement. + Support digital marketing strategy with marketing research, testing, target research and segmentation, etc. + Partner with web communications team to ensure Google Ads are reaching full potential Key Competencies: + Proficiency in using social media advertising platforms. · + Passion for digital and driven by curiosity + Solid understanding of digital marketing fundamentals and methodologies. + Expert level knowledge of Microsoft office including Word, Excel, PowerPoint. Physical Requirements: + Able to lift 15 pounds and be able to perform a variety of physical tasks including lifting, bending, stooping, squatting, stair climbing, and walking between buildings. Job Conditions: + This role is primarily office-based, with occasional requirements to attend events or capture media at various campus locations. + The position involves managing multiple projects with tight deadlines, necessitating a high level of organization and flexibility. + Occasional evening or weekend work may be required. Who We Are: Lamar University is an accessible global university for life-long learners with a passion for broad-based community engagement. As a vital contributor to the socioeconomic wellbeing and resilience of the Gulf Coast region, our expertise is recognized locally and beyond. Lamar University is home to more than 17,000 students and is among the fastest growing Texas colleges and universities. LU is a member of The Texas State University System, which is the first higher education system of Texas and maintains the lowest average tuition and fees of any university system in Texas. With more than 100-degree options and a community that cares, Lamar students are always proud to be Cardinals. Lamar University is committed to fostering a culture where students, faculty and staff of all backgrounds can learn, work, and serve. Benefits: + Health, dental & vision insurance + Life insurance + State of Texas Retirement plans + Tuition covered at 100% for employees, spouses and/or eligible dependents. + Paid time off – vacation, sick, and holidays. To see more information about the available benefits, please visit: Insurance – Lamar University (https://www.lamar.edu/faculty-staff/human-resources/insurance.html) Minimum Qualifications + Bachelor’s degree in marketing/communications-related field + At least 1 year of marketing experience. + Strong individual initiative with the ability to thrive in a team environment. + Proven ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines. + Eagerness to learn, grow, and consistently excel. + Critical thinking and problem-solving skills. + Excellent organizational, written and verbal communication skills. + Proficiency in data analysis with a talent for making data-driven recommendations. EEO Statement Lamar University is An Equal Opportunity Employer Veteran's Preference Statement Lamar University is proud to provide employment preference to veteran applicants in accordance with Texas 805 Government Code, Section 657.003. Preferred Qualifications Security Sensitive Statement This position is security-sensitive and thereby subject to the provisions of the Texas Education Code §51.215, which authorizes the employer to obtain criminal history record information. Salary $46,826-60,874 Work Hours Application Information Posting Date 09/12/2024 Close Date 12/12/2024 Open Until Filled No Special Instructions