Digital Marketing Specialist
Zeiss
Responsible for the operation, maintenance and optimization of the department's digital platform (public account, video account);Support product management team to promote and release products online, including article writing, modification and release;Support the application team to update and release online tools;Enhance the influence of the department platform, strengthen the activity of user groups, and increase customers' attention and sharing;
Customer communication and management, timely reply and coordinate Marketing Department to answer the questions and meet needs of network customers.
Education / 教育背景
Bachelor degree or above in Journalism, Marketing or Media
Experience /经验
~ 3 year experience in media business and operations, familiar with advertising regulations.Familiar with digital marketing scenarios, good at multi-platform marketing promotion in the form of live broadcast or short video.Experience in medical industry is preferred.Other skills /其他技能
Computer skills, can use H5, PS, Powerpoint, Excel and other softwareGood interpersonal communication skills, excellent English listening, speaking, reading and writing skillsTeamwork/Relationship building skills (influence; cross-functional teaming; coalition building; mutual trust; initiative; consultant)
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