About us:

Amplifon is the global leader in the hearing care retail industry. Since 1950 we’ve been changing the lives of millions of customers all around the world. And though we are a global company that’s constantly growing, we have a start-up approach and strive for innovation every day. We take pride in setting the standard for our industry and constantly challenge and improve the customer and employee experience. 
We are a global leader in the hearing care retail market, empowering people to rediscover all the emotions of sound. With more than 20,300 people worldwide, we operate through a network of over 9,000 points of sale in 26 countries and 5 continents. We attract, develop, and empower the most talented people to make more possible and demonstrate our values every day.

Life at Amplifon:

Working at Amplifon gives you the chance to make your voice heard, build strong working relationships, and create your own tailor-made career. Here you’ll find all the support, tools, and opportunities you need to grow, whether it’s through our top-class development programs or by taking on projects in other parts of the world. And your colleagues will be there to motivate and inspire you every step of the way.

Amplifon India is looking for a Digital Marketing Specialist.

You will be a key support in our digital lead generation strategy – focused on identifying high performing channels and optimizing creative to deliver impactful digital campaigns that drive business results.

Reporting to India Head of Marketing you will work closely with media agencies, suppliers and Contact Centre to fully optimize campaigns that drive qualified leads to our clinics. You will collaborate with IT teams to ensure no leads are left behind to deliver a seamless customer experience.

This is an opportunity for someone who enjoys a fast-paced environment and highly rewarding career in marketing.

The responsibilities of the Digital Marketing Specialist include but are not limited to:

Plan and execute all digital marketing activities including SEO/SEM, marketing database, email, social media, marketing automation and website management.  Driving the lead generation successfully  Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points  Design, build and maintain our social media presence including the end to end tracking of performance Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs) and look for trends to improve.  Be able to evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.  Identify trends and insights and recommend improvements to optimize spend and performance based on the insights.  Plan, schedule, manage and coordinate all execution - through external agencies or internal teams.  Understand how the data is passing between systems for campaigns to build efficiencies in the way we work and the percentage of work we can automate. Ability to review and manage content and maintain content on all collaboration platforms.  Understand the org brand guidelines and review and create material accordingly.  Maintain the leading share of voice in the digital Media. Understand & Map competition digital strategy and take action to improve the overall productivity.  Ability to create campaign & share creative brief with the agency.

About You

Must have 5-6 years of high-quality experience in Digital Marketing & communications, integrated marketing or digital advertising.  Strong understanding of 360-degree communications (traditional, digital, campaign automation, social media, web, HTML, email marketing)  Demonstrable experience in leading and managing SEO/SEM, Web publishing, marketing database, email deployment, social media marketing and display advertising campaigns Ability to build and implement digital marketing strategies, across all target groups and tactics. Highly creative with experience in identifying target audiences and delivering compelling digital experiences.  In-depth understanding of digital communication, interactive media and social media platforms  Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends). Experience with A/B and multivariate experiments   Experience in managing digital communications in the B2B segment, Big 4 experience will be an added advantage.  Better negotiation skills  Ability to work under pressure - handle crunched timelines, turnaround swiftly and be adaptive to a dynamic environment.  Experience in Global stakeholder management and cross-cultural experience will be an added advantage

APPLY NOW…we would love to hear from you! 
As an employer who embraces Equal Opportunity and promotes diversity, we encourage persons of all ages and backgrounds to apply